Head of Digital Marketing - Europe

The Head of Digital Marketing for Europe is a critical role as we look to bring our marketing into the digital age to better connect with consumers, and the way they consume media today.  This person will be the critical point of contact, and have the ultimate accountability to transform our organization’s capabilities and executional excellence in the area of Digital Marketing across Europe

•      Overall responsibility for developing, supporting, and activating world-class digital marketing programs as part of a broader integrated marketing mix across key brands and key countries across Europe.
•      Will play a key role in building digital marketing capabilities across the region, developing the “Case for Change”, and energizing the organization behind the need to diversify our marketing mix.
•       Will be the key point of contact for our local marketers, to service their needs to ensure excellent execution against the full spectrum of Pain, Owned, Earned, and ECRM programs.
•       Willing and able to “get hands on” with digital element of marketing plans in the countries.
•       Focus on ROI of programs to measure effectiveness and proposing adaptations as necessary.
•       Will be a key member of the European Marketing Leadership Team (EMLT) to drive overall marketing engagement across the EU organization

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