Global Head of Media

VD-La Tour-de-Peilz
29.06. | Executive po­si­tion | 100%

Global Head of Media

Global Head of Media(

Job Number:

 200000K0)

Description

 Galderma, the world's largest independent global dermatology company, was created in 1981 and is now present in over 100 countries with an extensive product portfolio to treat a range of dermatological conditions. The company partners with health care practitioners around the world to meet the skin health needs of people throughout their lifetime. Galderma is a leader in research and development of scientifically-defined and medically-proven solutions for the skin. For more information, please visit www.galderma.com 

Global Head of Media


Your mission:
In this challenging and dynamic role, the ‘’Global Head of Media’’:
• drives media excellence and innovative thinking centrally and across GBUs and geographies to improve media effectiveness• plays a fundamental role in upskilling brand integrated communications planning and implementation, in close partnership with media and other partner agencies• leads global media strategy and regional/ key market guidelines in collaboration with US Media head, Regional BU heads, Global Brand teams and key markets representatives for media acting on behalf of Consumer Care, Prescription and Aesthetics• owns Global Media agency relationships, contract and definition, review  of their SOW including resource plan and monitoring of deliverables
Your main tasks:
• Develop the Global Media vision enabling Galderma to drive more effectiveness in media which includes strategy in driving better communication connections, new and consistent approaches to measurement and tracking and cross channel attribution, new channel pipeline for innovation, internal media team & media champion’s structure and fit for purpose agency model• Lead the monitoring and the steering of the media investments of Galderma brands in all types of media – traditional and digital (budget > 120MUSD)• Manage partnerships and joint business plans with global media agency and vendors (e.g. Google, FB/IG, Amazon) and identify global media savings, negotiating value adds• Work with Digital team to ensure precision marketing is fully embedded in media agencies strategic planning and execution• Lead the development and establishment of the global annual media learning agenda, in partnership with the Business Intelligence and Consumer and market insights team and the media community, with the goal to establish media best practices and a stronger understanding of cascading choices• Ensure learnings are captured in media playbooks to help the development of optimized communications strategies and plans• Ensure understanding of results and adoption by markets to drive business growth and stronger ROI• Lead competitive media intelligence and Identify, monitor and report on global media trends and innovative media developments, for both offline and online media and their relevance to the business• Drive key implications for Galderma brands and ensure implementation of reported trends in global/regional/ local media strategies as appropriate • Develop and implement media ways of working across Business units and regions / countries, with a view to optimize internal and external resources, as well as media investments • Partner with Procurement and Legal for MSA negotiations and ensure translation of marketing business requirements for commercial legal clause definition• Partners with procurement & Legal in commercial decision making to ensure commercial protection of the investment from contracting through to commercial disputes.• Partners closely with Procurement with, agency audit, new media business investments, pitch requirements, SRM (supplier relationship management) and media stewardship related to cost efficiency tracking and supplier incentive performance.
Your profile:
• Be an experienced Senior-Level within Media-Management (>15 years) with strong understanding of media functions at a global, regional and local level• Significant Experience in FMCG/ consumer health industry is a must• Experience in Aesthetics and/or Prescription on top are clear advantages• Technically savvy regarding measurements and analytics and• Strong understanding of planning in programmatic media buy platforms• Solid experience in direct and indirect report management• Demonstrated success in a number of challenging and diverse business situations• Demonstrated success leading cross-functional & cross markets teams in a matrix environment on equity building initiatives • Extensive business experience in the media industry, either within an international Media Agency Network supporting the media planning needs of large global clients across a region / internationally or in the media department of a large global Advertiser with appropriate decision-competence, operating in the consumer health care industry• Thought leadership and strategic thinking • Experience in helping brands develop integrated communications and engagement programs at a global level with specific focus on Digital in the health industry, in a matrix organization at a global / regional level • Have an in-depth knowledge about the evolving media landscape and changes in consumer habits• A strong understanding of the market practices in the Media Agency business and how the key markets operate in media planning, buying and optimization• Extensive experience in leading partnerships with external agencies, negotiation and trading with publishers across the different media and / or agencies
  

Primary Location

: Switzerland-VD-La Tour-de-Peilz

Job

: Market and Consumer Research

Organization

: Galderma

Schedule

: Full-time

Job Posting

: Jun 26, 2020, 4:49:15 PM