Travel Retail EMEAA Trade Marketing Intern

Geneva
01.03. | Position with re­spon­si­bil­i­ties | 100%

Travel Retail EMEAA Trade Marketing Intern

Travel Retail EMEAA Trade Marketing Intern

 

L’Occitane Group Travel Retail team is looking for an Intern, based in Switzerland. This person will work closely with the commercial team, the Customer Service and the TR Global team to support and execute Trade Marketing initiatives within the Travel Retail environment (airports, cruises and ferries, airlines).

 

This internship will give you an understanding of the challenging European & North/South American Travel Retail markets, how to market to travelers in-store & online, and a behind the scenes exposure to the Trade Marketing development process from a local perspective.

 

Main missions

  • Responsible for developing and executing the Trade Marketing strategy of the Brand to achieve defined business objectives (KPIs),

  • Responsible for ensuring the proper development, execution and benchmarking of all programs designed to increase brand visibility on POS.

 

Job description

Working hand in hand with his/her manager,

 

1 – TRADE MARKETING

  • Implement and track Trade Marketing programs for retailers with commercial and marketing teams designed to increase sales and brand/category presence,

  • Ensure availability and/or development of all necessary marketing tools to maximize promotional plan efficiency (Merchandising, Visuals, 360°, Products and Retailers presentation, etc.) via Category team,

  • Monitor and evaluate Trade Marketing programs and activities to measure effectiveness and recommendation of improvements if needed,

  • Coordinate program executions (including GWP) with Sales and CS teams,

  • Manage budget and ROI for his/her specific Trade Marketing activities.

 

2 – VISUAL MERCHANDISING

  • Support team on visual merchandising recommendations and executions on POS in line with Categories guidelines,

  • Ensure a proper deployment of the Visual Merchandising strategy on all European POS

  • Produce and follow-up specific client animations,

  • Build planograms for specific doors or openings in line with global guidelines,

  • Identify and develop necessary POS tools to increase brand presence, market share and improve customer satisfaction.

 

3 – SALES ANALYSIS & INTELLIGENCE

  • Help preparing monthly reports & analysis on key facts of each client,

  • Analyze animation reports and sell-out performances to create insights that will help drive Trade marketing plan and Category strategy,

  • Report sales needs and field intelligence to Sales/Marketing teams,   

  • Develop a knowledge on the Global shoppers and generate new insights for the global TR team,

  • Lead regular competition reviews (animations, launches…) and analysis to provide insights and best practices.

 

4 - TRAINING SUPPORT

  • Help sales team to implement TR training initiatives

  • Ensure coordination & sharing of central training tools
     

Education, Experience & Competencies

  • Bachelor or Master degree with a first experience in Operational Marketing - with an internship agreement (mandatory)

  • Experience in Beauty industries would be a plus.

  • Fluent in English – French & Spanish would be highly appreciated.

  • Word, Excel, Powerpoint, Outlook.

  • Creative and entrepreneurial, solution oriented

  • Strong team spirit, good coordination skills,

  • At ease in a fast-pace and multi task environment, working with short-term deadlines

 

Location: Plan-les-Ouates (GE)
Starting date: July 2021, for 6 months. Full-time position.

 

If your application is selected, you will be attending our online recruitment day