GPA - Communications Officer - VP

15.07. | Position with re­spon­si­bil­i­ties | 100%

GPA - Communications Officer - VP

Career Opportunity

GPA - Communications Officer - VP

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Locations: Zurich, Canton of Zurich
Job Function: Communications and External Relations
Employee Status: Regular
Job ID: 20197897

Job Description Summary

The holder of this role is the Chief Communications Officer and Reputation Manager for the Citi franchise in Switzerland. This role is responsible for developing and executing a comprehensive communications strategy for the franchise, encompassing media relations, employee communications & engagement, community development and institutional branding/sponsorships.

Job Description

The role is charged with enhancing and protecting Citi’s reputation in Switzerland. The individual will be responsible for building strong working relationships with our local leadership team, and developing and executing a comprehensive communications strategy for the country. The role reports directly to the EMEA Head of GPA, who is also the GPA lead for Europe. The role has a matrix reporting line to the head of Citi’s franchise in Switzerland.

Key Responsibilities:

  • The holder of this role will be a trusted consultant and partner with Citi’s country manager, and leaders of our products and functions within Switzerland. Create and execute a measurable country communications and reputation management plan, which is aligned regionally and globally.


  • Develop strong relationships with key opinion leaders in national and international media.

  • Ensure our senior leaders in Switzerland, where appropriate, have good working relationships with the key opinion leaders in national and international media.

  • Ensure spokespeople are well trained and well versed in Citi’s narrative, and key messages.

  • Escalate issues as appropriate.

  • Leverage social media to promote Citi’s brand and activities in the country.

Employee Communications

Create and implement a comprehensive employee communications and engagement strategy for Switzerland, which includes:

  • Field work to determine the mind-set of employees, their levels of engagement

  • Identify gaps and targetable areas for communication and engagement

  • Partnering with senior executives to develop a management-led strategy to create a shared sense of purpose and direction, with the client at the centre. The strategy will aim to instil a client-centric mind-set, develop capabilities, and form habits. Oversee the execution of those strategies, and exercise quality control.

  • Lead an effort to assist people managers throughout the organisation in making their teams more responsive to business objectives and client needs.

  • Create and distribute appropriate content for Citi’s internal channels, including memos, newsletters, event invitations and websites.

  • Ensure internal communication messaging is aligned with business objectives, and is consistent across platforms, and with external messaging.

  • Lead the employee communications strategy for our country manager.

Community Development

  • Deliver high quality community programmes that employees enjoy, achieve significant social impact, and are aligned with Citi’s global citizenship strategy.

  • Showcase Citi’s flagship Pathways to Progress initiative in Switzerland, and drive Citi’s volunteering activities in the country.


  • Ensure Citi branding in Switzerland is aligned and consistent with Citi’s global standards.

  • Source local sponsorship and branding opportunities that meet both Citi’s brand objectives, while driving value for our businesses.

  • Help establish Citi as an aspirational brand for prospective employees.

Government Affairs

Depending on the skill set of the successful candidate, the role may involve certain government relations activities.  Should this be the case, the individual would develop an understanding of the political situation in Switzerland, while establishing contacts with government officials and assessing any policy changes that may affect Citi.


  • Ability to create and execute a comprehensive communications and reputation management strategy for a large and complex business.

  • Ability to build and maintain strong relationships with external parties, including key media and community partners.

  • Ability to build and maintain strong relationships with senior leadership within the bank.

  • Excellent news judgement.

  • Ability to create and execute a comprehensive employee communications and engagement strategy.

  • Working knowledge of social media.

  • Excellent written and verbal communication skills.

  • Strong presentation skills.

  • Ability to navigate a large and complex organisation.

  • Strong planning and organisational skills.

  • Ability to handle multiple tasks simultaneously; prioritise and manage time effectively.

  • Attention to detail.


Bachelor's degree in Journalism, Communications, Public Relations required or equivalent Communications educational experience preferred

Knowledge of German and/or French strongly preferred

Exceptional candidates who do not meet these criteria may be considered for the role provided they have the necessary skills and experience.

Valuing Diversity:
Demonstrates an appreciation of a diverse workforce. Appreciates differences in style or perspective and uses differences to add value to decisions or actions and organizational success.

Citi is an Equal Opportunities Employer


Grade :All Job Level - All Job FunctionsAll Job Level - All Job Functions - CH


Time Type :Full time


Citi is an equal opportunity and affirmative action employer.
Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.

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