Sr. Customer Business Manager

Kansas City, Minneapolis or Ch, KS, US
11.11.2019 | Position with re­spon­si­bil­i­ties | 100%

Sr. Customer Business Manager

Danone North America is the largest Benefit Corporation in the world. Our mission is to bring health through food to as many people as possible. Danone North America is looking for a Sr. Customer Business Manager in Kansas City, Minneapolis or Chicago.


Vision of the role

Drive sales strategies to grow Danone North America business at assigned customer or within categories at assigned customer. Be the key touch-point with customers – sharing and selling the Danone North America products to retailers.  Understand customer business needs and build short and long-term strategies that support those customer goals while achieving company sales targets and financial expectations. Execute company plan at the customer level – building customer/category plans in coordination with the Customer Planning Manager.  Lead and coordinate cross-functional company efforts with customers (e.g., bring in category, shopper marketing, customer service, etc.) in order to accomplish customer plan.


Key responsibilities

  • Build and execute the customer plan to grow the business
    • Coordinate selling process for the given customer for Associated Wholesale Grocers (AWG)
    • Gain a deep understanding of customer needs and priorities (e.g., their KPIs, business/category goals, etc.)
    • Develop sales/account plans to meet customer objectives while operating within Danone North America corporate initiatives and guidelines (e.g., customized SKUs, operational targets, etc.)
    • Look for opportunities to gain distribution on new products and improve product exposure (shelf positioning, advertising, and promotions) – including monitoring what competitors are doing
    • Negotiate with customer headquarters/category buyers on pricing, new items, and promotions
    • Collaborate with customer and internal teams on joint business plans
    • Leverage internal resources (category management, customer planning, shopper marketing, etc.) to drive success at customer
  • Enhance relationship with customer and Danone North America
    • Build and maintain relationships with key customer personnel
    • Develop calendar for customer-touchpoints – define who needs to be involved at each meeting, purpose for each interaction, etc. (top-to-tops, market visits, etc.)
    • Coordinate top-to-tops and bring in sales leadership when necessary
    • Engage cross-functional experts with customer as needed (e.g., category deep-dives, latest shopper marketing, etc.)
    • Prepare for and conduct scheduled customer business reviews (e.g., bi-annual re-sets, JBP, etc.)
    • Execute annual calendar visits at customer with internal and external leadership
    • Manage the development and delivery for all customer presentations
    • Represent Danone North America during annual tradeshows and conferences attended by customer
  • Monitor account performance and customer P&L
    • Manage the customer P&L – have very clear sense of the financial targets to hit with the customer – growth rates, trade rates, etc.
    •  Manage trade spending, promotional programs, spending across the brands to reach targets
    • Manage total customer spending, deduction management and pre-pays within Danone NA guidelines
    • Provide key inputs for demand planning – own the bottom-up forecast, provide key input into the bottom-up forecast for the S&OP process
    • Track account-level performance and adjust behaviors to hit targets
    • Perform account administration, including finalizing customer contracts and requests for trade funding (beyond plan)
    • Ensure accurate and timely submission of customer promotional contracts
    • Input expected trade/shopper spend (total customer plan) for each promo
  • Deliver in-store execution performance
    • Help define what success looks like in the store in coordination with the sales director
    • Be accountable for delivering on in-store success (retail KPIs)
    • Coordinate with the retail manager, broker organization, and broker leadership (Acosta) in order to execute the in-store plans and deliver on KPIs
    • Regularly walk stores to flag and fix issues when needed
  • Provide customer/category feedback internally
    • Communicate customer needs to internal stakeholders
    • Lead cross functional team communication (supply chain, customer service, shopper marketing, etc.) related to promotion, merchandising, and distribution
    • Manage internal updates related to planning system, merchandising calendar, and distribution
    • Provide category thought leadership and insights from customer to drive both category growth and business across Danone North America.
    • Communicate emerging market needs and requirements for product development
  • Manage the team
    • Build and maintain strong culture within team
    • Set and communicate clear objectives for the team and individual team members
    • Deploy team talent appropriately to build influence at customers – manage business complexities (e.g., fragmented coverage across categories, difference in customer re-set periods, etc.)
    • Cascade outcomes and key metrics to org based on overall unit KPIs, metrics (e.g., category specific metrics)
    • Ensure that organization is aware of best-practices and tools and ensure that sales support functions are connecting appropriately
  • Grow your people
    • Identify, recruit, and retain a balanced and diverse team based on member/candidate strengths and role fit supported by relevant knowledge, skills, and experience
    • Provide the foundation for team effectiveness by creating and maintaining team processes
    • Apply training and coaching effectively for individual and team development
    • Complete performance evaluations for direct reports



Ideal candidate will have:

  • 4 year business degree
  • 2-3 years minimum with CPG company within a Sales function
  • Demonstrated ability to achieve breakthrough results through the course of work
  • 35-45% travel time
  • Open to relocation – expect proximity with customer and team


Danone North America is a Certified B Corporation business unit of Danone and operates in the U.S. from headquarter offices in White Plains, NY and Broomfield, CO. For more information, please visit . Danone North America is an equal employment and affirmative action employer. All qualified applicants will receive consideration without regard to race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other unlawful criterion.

Job Segment:Manager, Business Manager, Supply Chain Manager, Marketing Manager, Advertising, Management, Operations, Marketing

Position with re­spon­si­bil­i­ties, 100%


Danone AG

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