Marketing Communications Specialist
MEGGITT SA - Fribourg
12.07.2019 | Employee | 100%

Looking for a company that encourages collaboration, fosters motivation, works with passionate people?

 

If you are a Marketing Communications Specialist with a can-do attitude, team player and want to pursue your career in a challenging and international environment this position is for you !

 

 

To further strengthen our “ Sales & Marketing ” department, we are currently looking for a “Marketing Digital Media and Communications Specialist (Energy)”.

 

Marketing Communications Specialist

 

Main tasks and responsibilities include

 

Drive the Vibro-Meter brand into the market through various platforms, including development, growth, long term marketing strategic direction with a remit to achieve a targeted level of metrics whilst managing local market differences, constraints and opportunities

 

  • Oversee the planning, development and execution of the Energy organization's marketing and communication initiatives

  • Set the vision for the content strategy by defining the content marketing to drive the clear differentiation of the Energy products

  • Produce and distribute the promotional material and collaterals, website management, responding to customers’ queries and comments on social media and the organisation of marketing events

  • Build and maintain the yearly marketing and communications plan for the Global Energy brand

  • Produce the following: product & sales brochures, technical specification/ feature & benefits documents, competitive comparison documents and sales training materials

  • Interface with contracted agencies (graphic designers, B2B marketing, etc.)

  • Manage and update the website through the management of 3rd party partners and internal staff

  • Promote the brand/products through developing relevant Marketing tools - PR/social media/case studies/website and events

  • Explore innovative methods of communicating

  • Work and interface with headquarters’ marketing and communication teams

 


Drive Marketing content to enable presence in key markets of Oil and Gas, Power Generation, and Service:

 

  • Manage branding, advertising and promotional tools supporting the driving of marketing messages, to enable Vibro-Meter positioning in the target markets

  • Tailor the marketing content and drive the key messages to the various stake holders within the target markets, including, OEMs, EPCs, FEEDs, MACs, End Users, Operators

  • Manage and maintain the organization’s websites: Web design, Web content development and management;  continually work on the SEO of the websites, track and analyze website traffic flow and provide regular internal reports, attain key performance indicators (e.g. reducing the website bounce rate, increasing dwell time or improving conversion)

  • Utilize analytics tools to measure, and analyse the effectiveness of marketing activities

  • Ensure p lanning, execution and development of the digital marketing strategy, oversee and leverage the social media strategy supporting business initiative and other forms of content and brand propagation,

  • Develop and manage digital marketing campaigns across multiple digital channels including identification of new trends, development of  distinct online presence on social media, increase of number of visitors to website using SEO, perform pay-per-click campaigns, make good use of mobile marketing technologies, etc.)

 

 

Your Profile

 

  • University degree in Marketing; Communications; or other relevant degree

  • Fluent in French and English

  • Thorough knowledge of marketing principles, brand, product and service management

  • Preferred knowledge on the target markets of Oil & Gas and Power Generation; or business to business industrial product marketing 

  • Good knowledge of marketing campaigns on social media

  • High level of knowledge of SEO and Google Analytics

  • Proficiency in MS Office

  • Proven work experience as a Marketing Communications Specialist or similar role

  • Hands-on experience with web content management tools, like WordPress

  • Experience in the organisation of tradeshows and events

  • Excellent verbal and written communication skills

  • Entrepreneurial spirit

12.07.2019
Employee, 100%

Required minimum profile

  • Fluent in English

Contact

MEGGITT SA
Rte de Moncor 4 PO Box 1616
1701 Fribourg
Fax: +41 26 407 17 07
MEGGITT SA
Rte de Moncor 4 PO Box 1616
Fribourg

Industry

Industry (other industries)

Year of foundation

1952
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