Brand Communication Manager Nespresso Switzerland
Nestle — Tour-de-peilz
06.09.2019 | Employee | 100%

Brand Communication Manager Nespresso Switzerland

 

Brand Communication Manager Nespresso Switzerland

 

"I want to achieve great things and I want them to be noticed"

 

Nespresso Suisse, La Tour-de-Peilz, Switzerland                            Permanent contract, Ideal starting date : December 2020                                                 act. Rate 100 %

 

Nestlé Nespresso has been one of the most successful operating unit of the Nestlé Group, the world's leading food, beverage, nutrition and wellness company. It has pioneered the portioned coffee market to provide premium coffees and related products/services, both in-home and out-of-home.

While benefiting from Nestlé's expertise, Nestlé Nespresso is a strategic business unit in its own right, with its unique business model, having the end-to-end responsibility from coffee sourcing to marketing, delivering premium coffee products and services to the end-consumer through its diverse sales channels (Retail, e-Commerce, CRC). Find out more about us on www.nespresso.com/careers.

As the Brand Communication Manager, you will affirm Nespresso Switzerland's brand image as a high quality sustainable coffee brand, maintain brand awareness and protect the company's reputation, by developing and executing an integrated communications plan across all touchpoints, creating local campaigns as well as adapting the global ones to the local market needs.

Key responsibilities

   

  • Define communication needs for the Swiss market based on consumer insights and execute relevant campaigns/activities to further strengthen the Nespresso Brand
  • Define the relevant communications mix for each campaign including ATL, digital, performance, social media, public relations and events
  • Establish and leverage relationships with key media networks as well as with creative & PR agencies
  • Develop the market's sponsoring and brand experience strategy, negotiating relevant partnerships with external stakeholders
  • Act as Brand Guardian across the company ensuring consistent visual brand identity and tone of voice
  • Manage a team of 6 people   
Required Profile
 
  • University degree in Marketing and/or Communication
  • At least 8 years' experience as Communications or Media Manager or as Brand Manager with strong digital and/or media responsibilities in a premium, lifestyle consumer goods environment
  • People management experience in leading and managing cross functional teams
  • Experience in managing external agencies
  • Understanding of the PR landscape in Switzerland
  • Fluent in English, German/Swiss German, and French 

You have high level of initiative and are able to translate complex issues into simple messages. Your outstanding communication and writing skills combined with your strong interpersonal skills, work ethic and integrity will be key for your success in this job. If you are interested in this opportunity, please apply in English at https://jobs.nestle.com/en/home. 

The Nestlé Group is the world's largest food and beverage company with 91.4 billion Swiss Francs in sales in 2018. It is present in 190 countries around the world, has 413 factories and its 308,000 employees are committed to Nestlé's purpose of enhancing quality of life and contributing to a healthier future. Nestlé offers a wide portfolio of products and services for people and their pets throughout their lives. Its more than 2000 brands range from global icons like Nescafé or Nespresso to local favourites. Company performance is driven by its Nutrition, Health and Wellness strategy. Nestlé is based in the Swiss town of Vevey where it was founded more than 150 years ago. Learn more about our Group and reasons to join us on www.nestle.com.

 

 

 

 

06.09.2019
Employee, 100%

Contact

Nestle
Société des Produits Nestlé S.A.
Avenue Nestlé 55
Vevey

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