Founded in 1884, Bulgari’s name has today become emblematic of Italian excellence. Perfectly blending tradition and modernity, Bulgari uses its rich history to inspire audacious designs and produce truly colorful creations making us unique. Internationally renowned, from our roots in jewelry and watches we have branched out into accessories, perfumes and luxury resorts. Excellence, enthusiasm and passion are the chemistry of everything we do.
In order to strengthen the Press & Public Relations Department for Watch business unit based in Neuchâtel, Bulgari is looking for a talented
International Press & Public Relations Watch manager FR/ENG/ITA
As an ambassador of the brand, you are responsible to convey the good brand image, to coordinate the full PR network by stimulating the potential for each project and creating the best tools for that, and to maintain strong professional relationships with watchmaking, fashion, culture lifestyle and new media networks.
You are also responsible for developing the hospitality program as a key and powerful communication tool.
Reporting to the Watch Communication Director, your scope includes building an editorial calendar for headquarter and for markets, in coordination with central and local teams. You take into account the product and communication calendar and media plans.
Based on your solid press network, you build a strong relationship between high-level press and Bulgari in order to pursue the expansion of the brand awareness.
You build the press kits according to the brand message and communication priorities defined with the Watch Communication Director. Ability to write the press texts is a plus.
You manage the requests and inquiries from journalists, new media contacts, and you prepare and fact check all credit information for them.
You execute PR initiatives according to the annual calendar, organize, and coordinate all PR events including the watch fairs by bringing discipline to the press agendas. You work with CRM, social and digital, media and e-commerce teams to elaborate 360 plans.
You manage the editorial pulls and press watch collection. You pitch / seek out out-of-the-box editorial opportunities, to elevate the watch brand image.
You elaborate a communication plan for our digital partner’s platforms and report intelligence on what happens in the industry: trends, news, launches, and benchmarks.
Result oriented, you follow the press reporting and media scores for each project and each market and analyze the results in order to suggest improvement solutions.
You think cross-category to leverage the synergy with the other Business units and build a smooth and strong relationship with top management.
You have at least 10 years professional experience in an External Relations department or communication agency working in the Luxury Watch industry. You have a large network with good feedbacks from press as well as excellent knowledge in Event animation and coordination. At ease with new technics of digital communication, new channels, new formats and new expectations from media, you have also excellent command of MS Office. Fluent in French, English and Italian, you have a strong passion and interest for watches.
Passionate and sensitive to the luxury universe, you have the ability to build and nurture strong long-term business relationship.
You have a sense of confidentiality. Service-oriented and team player, you have apositive attitude and you are recognized for your excellent interpersonal and communication skills that enable you to strive for excellence and make a unique experience for our customers. Hard worker, you have strong organizational skills and ability to anticipate any customer needs. Creative with an entrepreneurial spirit, you take initiatives to develop our brand awareness and manage projects in an autonomous way respecting all deadlines. Efficient and multi-tasking, you have also strong analytic skills.
Required minimum profile
- 10 years professional experience in an External Relations department or communication agency
- Luxury Watch industry
Bulgari Horlogerie SA
Phone: +41 32 722 78 78