Feet on the ground and head in the stars. From the design to the finish of each piece, Zenith strives to set life in motion and push the boundaries of the impossible. Its movements place the Swiss Maison at the forefront of the art of watchmaking. Zenith features exceptional in-house developed and manufactured movements in all its watches. From the first automatic chronograph and the now-legendary El Primero movement to the 1/100th of a second chronograph and the first true evolution of the regulating organ since the 17th century with the Zenith Oscillator, the Manufacture owes its success to individuals who believe it is time to reach their star.
As part of the Marketing and Digital team, the CRM coordinator will report to the CRM & E-Commerce project manager and will have the following missions:
Manage and support the clientelling application in boutique by working closely with partners, sales persons and agencies in order to promote it, optimize usage, set-up KPI and follow reporting.
Develop a CRM culture at HQ and store level, set-up KPIs in collaboration with the Retail team, lead the communication flow, give activation guidelines, report on the KPIs and follow the performance of the campaigns.
Identify new data collection channels and business opportunities through developing innovative ideas and actions.
Manage the database: enrich the quality and quantity of the data collected.
Define, develop and improve the loyalty program: VIC treatment and experiences to propose, measure the ROI, improve the customer knowledge, adapt and adjust the segmentation and targets.
Maintain SalesForce B2C platform.
Report and analyse client data collection, loyalty KPIs, customer LifeTime Value and other performance indicators.
2-3 years experiences in CRM or retail operation
Experience of Salesforce Marketing Cloud
Strong planning, organizational and analytical skills
Excellent communication skills, fluent in English (written & spoken)
Proactive and with a strong affinity for the customer centric approach.
Creative and Innovative