Brand Manager

KFC, a subsidiary of Yum! Brands, is a global chicken restaurant brand with a rich, decades-long history of success and innovation. It all started with one cook, Colonel Harland Sanders, who created a finger lickin’ good recipe more than 75 years ago, a list of secret herbs and spices scratched out on the back of the door to his kitchen. Today we still follow his formula for success, with real cooks breading and freshly preparing our delicious chicken by hand inmore than 22,000 restaurants in over 135 countriesand territories around the world.

KFC CEE (Central Eastern Europe) is looking for a Brand Manager.

Job functions:

• Formulate an annual research plan for the CEE region, coordinate all insights generation projects with Ipsos and other agencies. Prepare research presentations for FZs and the cross-functional teams
• Support all FZs with the development of creatives and designs by request (KVs, DMB, store opening, PR, events etc)
• Analyze Price Monitoring on a quarterly basis and prepare reports on price strategy execution in the CEE region
• Analyze the sales mix across all countries and channels
• Define the menus for the NEW countries, conduct the QSR market analysis, initiate research and propose the price positioning for KFC. Develop all communication materials for NEW countries entry (DMB, in-store, social media etc)
• Maintain best practice sharing withing the marketing community. Participate in the preparation of the quarterly eBMC meetings
• Manage the flow of contracts, payments, and other key documents

 

Knowledge and skills required:

• Degree in Marketing or economic or social science preferable.
• +5 years of experience in marketing (retail, franchising, marketing agencies, services).
• Experience in coordinating complex marketing projects and managing many projects in parallel
• Demonstrated track record of managing complex projects & working with cross functional teams/agencies, regional & global teams. 
• Strong Process & Discipline mindset, independent work style.