Marketing Manager

Lausanne 25

Key information

Publication date:14 November 2025
Workload:100%
Contract type:Permanent position
Place of work:Route de Berne 301, 1000 Lausanne 25

Join us and shape the future of hospitality today!

EHL's dynamic campuses form a unique network where passionate students, academics and industry experts from over 120 countries come together with a common goal: to develop and disseminate hospitality knowledge, while supporting the sector's continued growth.

We are constantly striving to improve the working environment and personal development opportunities for our more than 800 staff and teachers, who are among the most recognized experts in their respective fields. Since its foundation in 1893, EHL has been widely recognized by the industry and consistently ranked among the world's top hospitality management schools. Everything we do is based on our values of excellence, family and learning, and we are committed to bringing them to life in tangible ways for our employees.

The Graduate School department is committed to be a trusted educational reference and partner for everyone believing in the power of people. Our education offers a distinct focus on grooming a new league of professionals and organizations in the art and science of hospitality management, and the adoption of a new leadership and management approach founded on human-centric principles.

To join our amazing team, we are looking for a candidate who is not only skilled and passionate about hospitality but also aligns with our leadership principles: transparency, accountability, collaboration, care, and experimentation.

The mission of the Marketing Manager is to strengthen the organization’s market position and accelerate the success of its Graduate and Executive Education programs. This role drives performance across the full marketing funnel by generating, qualifying, nurturing, and converting leads through integrated 360° campaigns. By applying a creative and data-driven approach, the Marketing Manager executes strategies that enhance digital touchpoints, optimize ROI, and deliver impactful go-to-market initiatives in collaboration with product, sales, and communications teams.

What will you do?

Execute and oversee 360° integrated marketing and communication campaigns across paid, owned, and earned channels.

Monitor the marketing and sales funnel, delivering actionable, data-driven insights to enhance program performance.

Contribute to the development and implementation of go-to-market strategies and launch plans for new programs and market segments.

Collaborate closely with sales and recruitment teams to align lead generation, qualification, and conversion efforts.

Design and maintain lead engagement and conversion tools (e.g., chatbots, landing pages, quizzes) to optimize the customer journey.

Track and manage marketing spend, recommending strategies to maximize ROI, efficiency, and campaign effectiveness.

Who you are?

You have a Master degree or a certification in Digital Marketing.

You have 5 years of relevant experience in marketing, with a strong focus on digital marketing.

You have strong proficiency in digital marketing tools and platforms such as Google Analytics, SEO tools, marketing automation software (e.g., HubSpot), and CMS.

You have the ability to analyze marketing data, interpret metrics, and generate actionable insights using tools like Google Analytics and Microsoft Excel.

You have expertise in operational marketing project management to run and monitor omnichannel strategies.

You are creative, adaptable, and an effective problem solver.

You are proficient in English (C2), French is a plus.

What we offer?

We offer you a permanent contract within a business area of an educational institution, with exceptional employee benefits including free meals, an attractive number of days off, a parking space or public transport contribution, as well as access to various services and facilities.

We offer you responsibility, challenge, development opportunities and encouragement to help you achieve your professional and personal goals.

We offer you the opportunity to make a tangible impact on our students’, staff and partners’ experience as well as contribute to the growth of our institution.

You will enjoy being part of a passionate, multidisciplinary and talented team.