Senior Marketing Manager

KFC, a subsidiary of Yum! Brands, is a global chicken restaurant brand with a rich, decades-long history of success and innovation. It all started with one cook, Colonel Harland Sanders, who created a finger lickin’ good recipe more than 75 years ago, a list of secret herbs and spices scratched out on the back of the door to his kitchen. Today we still follow his formula for success, with real cooks breading and freshly preparing our delicious chicken by hand inmore than 22,000 restaurants in over 135 countriesand territories around the world.

JOB FUNCTIONS

• Ensure the development of country marketing strategy, marketing priorities and execution plans
• Formulate annual consumer insight pipeline on country level
• Digital and Delivery: Drive Digital growth through owned assets, develop regional Digital roadmap and control the execution jointly with Digital development manager. Support FZs with launch of Website and App. Develop delivery channel marketing strategy and tactics.
• NPD: Work out annual NPD plans jointly with FZs and NPD manager
• New markets entry: Responsible for consumer insights, competition analysis and market intelligence, development of marketing plans (menu, pricing, marketing calendar), support FZs on development of media strategy & communication plans
• Sales and marketing performance analyses
• Leads BEST PRACTISE sharing within the region. Guarantee strategic counseling for all FZ partners, enforce level of collaboration with FZ community allowing true exchange platform.

 EDUCATION & QUALIFICATIONS

• University degree (Marketing/Economy/Market Research/Social Science)
• Fluency in English (written and spoken)
• Advanced command of Excel, Word, PowerPoint

EXPERIENCE

• Minimum 10 years of experience in marketing in a global/leading FMCG / HORECA / RETAIL
• Preferably role as a Marketing Manager (senior), with ability to independently initiate and lead processes A-Z
• Brand Management leading multi-functional teams
• Proven experience in launching brands
• Proven experience with large budgets and extensive relationships with advertising agencies

COMPETENCIES & PERSONAL QUALITIES

• Proven track record of driving sales and brand growth
• Ability to combine hands-on approach with strategic thinking
• Business acumen
• Structural approach and analytical business thinking
• Compelling presentation skills
• Building effective relations
• Able to build and manage relationships and influence without authority
• Leadership skills – initiative supported by self-discipline and responsibility and accountability
• Result oriented, team player, stress resistance in dealing with ambiguity

OTHER

• Ability to travel