Marketing Manager - Retail (hair products)

Marketing Manager - Retail (hair products)

INTRODUCTION

• Define brand innovation pipeline sufficient to meet brand growth objectives in the region based on consumer understanding and competitive landscape ;
• Create all marketing assets required to bring to life : from packaging and claims to digital assets and point of sales materials ;
• Coordinate the work of creative and design agencies to deliver all commercial assets ;
• Own brand plan and assets vis-à-vis the markets (fit-for-use inputs collection, regular connects and plans deployment) and the management ;
• Conduct regular business analysis ;
• Informally lead multi-functional team (R&D, finance, product supply, consumer research) ;

• Master's degree in Marketing or Business Management or Economics ;
• 5-7 years of global/regional marketing experience (brand strategy, consumer insights, marketing campaign & advertising  development, digital marketing proficiency) ;
• Previous experience is beauty industry ;
• Strong project management and analytical skills as well as excellent communication skills ;
• Self-starter attitude ;
• Open minded spirit, proactive approach with strong focus on results ;
• Fluent English ;
• Valid work permit ;