MOHG Careers - Where You Fit In

Mandarin Oriental (Switzerland) SA

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  • Date de publication :

    01 mars 2024
  • Taux d'activité :

    100%
  • Type de contrat :

    Durée indéterminée
  • Lieu de travail :

    Genf

MOHG Careers - Where You Fit In

Director of Communications - China

Apply now Position: Director of Communications - China ( Full time # 538516)

Property / Office: Mandarin Oriental, Hong Kong

Location: Hong Kong, China

As a Director of Communications - China in

Mandarin Oriental, Hong Kong, you will be responsible for

Assist with developing an overall, annual China strategic marketing communications plan

Develop and lead the execution of China public relations and marketing communications strategy for the hotel

Foster positive relationships with media outlets, journalists, and influencers in China, which involves establishing and maintaining regular contact with key media representatives, pitching stories and press releases, and coordinating interviews and media coverage

Organize media fam trips and media visit trips in China to showcase the brand's offerings

Ensure that all communication materials are aligned with the hotel's brand standards and effectively convey the intended message to the Chinese audience

Drive regular exposure in across media channels in China

Create and execute annual promotion plan relevant to the Chinese market to drive brand awareness and sales growth

Explore opportunities to leverage social commerce platforms, collaborate with influencers, and implement social commerce strategies to drive sales and engagement

Manage and oversee content management across all offline and online channels to optimize brand visibility

Develop and implement effective marketing campaigns to drive customer acquisition and revenue goals

Be responsible for overseeing the management of the brand's online shop or e-commerce platform in China

Utilize analytics tools and platforms to measure the performance of marketing campaigns and PR initiatives

Act as hotel spokesperson where appropriate, take responsibility for handling the crisis communications component of crisis management

Requirements:

Bachelor degree in Marketing, Communications, or related discipline

Proven experience in digital marketing, public relations, or related roles, preferably with a focus on the China market

In-depth knowledge of Chinese social media platforms, including WeChat, WeChat Video channel, RED, and weibo

Familiarity with China's e-commerce landscape, including social commerce, Dianping, OTAs and Fliggy

Strong understanding of Chinese consumer behavior, cultural nuances, and market trends

Demonstrated ability to develop and execute successful marketing strategies and campaigns

Excellent written and verbal communication skills in both English and Mandarin

Strong interpersonal skills with the ability to build and maintain relationships with key stakeholders, media outlets, influencers, and partners

Analytical mindset with proficiency in using data and analytics tools to measure campaign performance and make data-driven decisions

Experience in organizing media fam trips and media visit trips is a plus

Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously

Strong leadership skills with the ability to collaborate effectively with cross-functional teams and external partners

Experience in content marketing and developing content strategies is preferred

Experience in media relationship management and crisis management is highly desirable

Advertised: China Standard Time 01 Mar 2024 Applications close: China Standard Time 29 Mar 2024

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