Publié: 01 mars 2024
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Director of Communications - China
Apply now Position: Director of Communications - China ( Full time # 538516)
Property / Office: Mandarin Oriental, Hong Kong
Location: Hong Kong, China
As a Director of Communications - China in
Mandarin Oriental, Hong Kong, you will be responsible for
Assist with developing an overall, annual China strategic marketing communications plan
Develop and lead the execution of China public relations and marketing communications strategy for the hotel
Foster positive relationships with media outlets, journalists, and influencers in China, which involves establishing and maintaining regular contact with key media representatives, pitching stories and press releases, and coordinating interviews and media coverage
Organize media fam trips and media visit trips in China to showcase the brand's offerings
Ensure that all communication materials are aligned with the hotel's brand standards and effectively convey the intended message to the Chinese audience
Drive regular exposure in across media channels in China
Create and execute annual promotion plan relevant to the Chinese market to drive brand awareness and sales growth
Explore opportunities to leverage social commerce platforms, collaborate with influencers, and implement social commerce strategies to drive sales and engagement
Manage and oversee content management across all offline and online channels to optimize brand visibility
Develop and implement effective marketing campaigns to drive customer acquisition and revenue goals
Be responsible for overseeing the management of the brand's online shop or e-commerce platform in China
Utilize analytics tools and platforms to measure the performance of marketing campaigns and PR initiatives
Act as hotel spokesperson where appropriate, take responsibility for handling the crisis communications component of crisis management
Requirements:
Bachelor degree in Marketing, Communications, or related discipline
Proven experience in digital marketing, public relations, or related roles, preferably with a focus on the China market
In-depth knowledge of Chinese social media platforms, including WeChat, WeChat Video channel, RED, and weibo
Familiarity with China's e-commerce landscape, including social commerce, Dianping, OTAs and Fliggy
Strong understanding of Chinese consumer behavior, cultural nuances, and market trends
Demonstrated ability to develop and execute successful marketing strategies and campaigns
Excellent written and verbal communication skills in both English and Mandarin
Strong interpersonal skills with the ability to build and maintain relationships with key stakeholders, media outlets, influencers, and partners
Analytical mindset with proficiency in using data and analytics tools to measure campaign performance and make data-driven decisions
Experience in organizing media fam trips and media visit trips is a plus
Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously
Strong leadership skills with the ability to collaborate effectively with cross-functional teams and external partners
Experience in content marketing and developing content strategies is preferred
Experience in media relationship management and crisis management is highly desirable
Advertised: China Standard Time 01 Mar 2024 Applications close: China Standard Time 29 Mar 2024
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