Strategic Planning & Insights Associate Director

WHO WE ARE

As a pioneer in luxury marketing through the digital world, we empower luxury brands in their international development by combining strategy, full digital expertise and creative content. We are a one-stop-shop partner for our clients. 

DLG Clients develop privileged and personalized relationships with their audiences, enriching themselves with a unique cultural and creative dimension and leveraging their business through their digital approach.

Our agency operates in an integrated manner at international level while rooting client operations locally through our offices in Geneva, Shanghai, and sales office in New York.

WHAT YOU’LL DO

DLG seeks a Strategic Planning and Research Associate Director with proven luxury and lifestyle expertise and a digital-first mindset. You will strengthen and promote some of our critical intelligence products while also being the pivotal link between our creative, performance marketing, and social media teams.
You will conceive and orchestrate 360 campaigns that resonate with our international clientele and lay the right data-led foundations for brand (re)positioning mandates.
While this position does not involve direct management of team members, it requires collaboration across the organization as a senior expert and advisor, working with all teams and top management.

Sophisticated Audience Analysis: 

• Identifying audience segments and persona creation 
• Conducting market research (both quantitative and qualitative) 
• Analyzing consumer behavior
• Customer journey mapping

Brand & Communications:

• Develop and implement comprehensive coms strategies that align with our clients' luxury ethos, ensuring a seamless journey from brand awareness to engagement.
• Create briefs and lay the right data-led foundations for brand (re)positioning mandates. 
• Work on new business development & pitches 
• Enrich account briefs with valuable insights and fuel the creative team to ensure robust, insightful, and actionable creative briefs. 
• Leverage data and trends knowledge to challenge strategies and optimize digital channel performance.
• Partner with the social media team to curate and implement innovative campaigns that engage, inspire, and convert our target audiences on the most relevant platforms.
• Communicate effectively with agency colleagues, including creatives and account managers, to ensure the seamless development of campaigns.

Competitive Intelligence:
As the product owner of our proprietary Luxury Innovation Tracker tool, a benchmarking tool paired with strategic workshops:

• Guide the product & contribute to the roadmap
• Identify  trends
• Innovation spotting and insights production
• Promote the luxury innovation tracker to prospects, existing clients, and potential strategic partners. 

Luxury Ads Monitoring: ads monitoring solution for luxury advertising

• Work closely with our innovation team to improve the relevance and insights generated by the tool.
• Present the solution to prospects and clients.
• Analyse data and write reports and articles on the key trends in luxury advertising.

• +8 years of experience, ideally as a proven strategic planner, strategist, or in a similar role on the agency side
• Expertise in luxury (watches and jewelry specifically) and private banking is a plus
• Strong understanding of sophisticated audiences (HNWI/UHNWI),  strong plus
• Experience with creative campaign development
• Market Research Skills
• Strong communication and presentation skills in French & English), capable of articulating sophisticated strategies to clients and team members

HOW DO WE KEEP YOU SMILING?
DLG welcomes you to discover the allure of joining one of Europe's top work environments, distinguished as a Great Place to Work™. Our ethos is founded on efficiency, trust, innovation, transparency, and a deep-seated culture of care.

• We offer you the opportunity to create some of your life's best work for some of the world’s most admired brands.
• Experience the flexibility our work-from-home policy offers. You can work remotely up to two days a week and wherever you please for up to two months/year (eight weeks). Our Creative Space, strategically located opposite the Eaux-Vives train station, is designed to spark creativity and foster collaboration among our team members.
• At DLG, we are committed to recognizing and nurturing talent, ensuring that your journey with us is filled with opportunities for growth and career progression. Embrace a healthier lifestyle with our Wellbeing & Sport Incentives, designed to support your wellness and sporting endeavors.
• Equality and inclusivity are the cornerstones of our recruitment philosophy. We champion diversity and inclusivity, not just in words but through meaningful actions​​. In line with our ethical standards and values, we consciously choose not to engage with tobacco companies, military organizations, or governments​​.