Web Analytics Sales Manager
Infos sur l'emploi
Annonce expirée
Taux d'activité :
100%Type de contrat :
Durée indéterminéeTélétravail :
PossibleLieu de travail :
Rue du Caudray 4, 1020 Renens
Well, we're looking for talented people who share our interests and values. Do you focus on the essential and do what you say? Do you try to make things simple and dare to be original in what you say and do? And most of all, do you excel in providing exceptional service every day?
Your Mission
Reporting to Head of E-Commerce, you will build an e-commerce data driven approach, to drive sales with will transversal data analysis and KPIs follow up.
Your duties
-
Drive sales through an analytic approach, focusing on conversion funnel KPIs, understanding customers behavious on the websites.
- Build and maintain reportings around conversion path, highlight conversion killers on a daily basis.
- Daily follow up of Sales, use data to identify reason of good or bad performance, into product mix, competition, conversion path analyses, etc. Spread learning to explain performance and drive decision makers.
- Team partner of IT dpt on GoogleTag Manager, GoogleAnalytics, Data structure and any other tool to be deployed to improve our capacity to understand the performance our conversion path.
- Provide daily, weekly, monthly summary analysis to highlight learning and spread within the company.
- Perform specific studies to decrypt complex situations highlighting learnings.
- Identify, purpose, perform added value ABtest.
- Ensure that data learnings are applied to main ecommerce strategies.
- Work transversally with conversion & traffic teams to increase data driven approach.
- Act as a subject matter expert on digital channels and consults in their respective area.
- Support training & education by regularly sharing insights, best practices, and brand case studies therefore driving adoption of services
- Based on data, initiate and follow up the delivery of the project and action points to increase conversion rate.
What you bring
-
5-7 years experience in a Marketing organisation of a pure e-commerce with specific web analytics duties applied to Digital Marketing Sales (website conversion, traffic management, CRM, AB testing)
- Ability to anticipate business needs, drive clarity in ambiguous situations and strong problem-solving skills
- Think with excel formulas and play Google Analytics like Chopin plays piano.
- Deep understanding of tags, pixels, data layers, Google tag manager.
- SQL knowledges is a strong asset.
- Marketing sales mind set & Project leading skills
- Real team player, you are able to push your own conviction but taking always into account the multiple opinions of your environment.
- French & English speaker.
What we offer
- An exciting and dynamic environment with a unique start-up corporate culture where proactivity and personal commitment are highly valued
- 5 weeks of holiday
- Diverse and several fringe benefits
Have we sparked your interest? Then we definitely would like to get to know you. Please apply to us online (we only consider online applications).
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