In short

As a Senior Lead for Digital Campaigns, you will drive high-complexity digital marketing initiatives within the Global Digital team. Within this role you will utilize your strategic mindset to craft and execute digital campaigns across diverse touchpoints. You will be entrusted with driving brand growth, commercial revenue, and customer retention. Joining a high-performing team with a consumer-centric and data-driven culture, you will leverage your digital acumen to translate insights into impactful initiatives that elevate performance to new heights.

Your Mission

• Take ownership for complex and high-impact brand and product campaigns across the digital marketing landscape
• Ensure strategic clarity, well-defined objectives and KPIs, orchestrating end-to-end successful customer journeys
• Define the scope of digital campaigns in collaboration with production and media teams, ensuring strict adherence to budget constraints
• Collaborate extensively, providing direction and support to a wider network of stakeholders including: acquisition, merchandising and planning, CRM, digital product, customer service and operations
• Drive the delivery of top-tier creative executions for both paid and owned digital channels, collaborating closely with the creative team and sharing best practices
• Share insights and learnings demonstrating reliability and driving innovation, while maintaining the necessary structure and stability for the organization's success
• Consistently follow through on commitments, showing a strong sense of ownership and accountability while encouraging the same from others