CRM Expert

Explora Journeys is a vibrant, cosmopolitan, European luxury brand, imagined in the heart of Swiss Hospitality and luxury in Geneva. Leveraging our parent company MSC Group’s hundreds of years of maritime expertise, our fleet of six ships (four currently in the pipeline) are being built and designed in a totally different and unique way that will transform and define the cruise experience, creating a category of its own, appealing to the next generation of luxury travelers.

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An exciting opportunity exists for a talented CRM Marketing professional to join our newly created luxury travel brand “Explora Journeys” to support in the continuous development and delivery of the consumer website that represents a key touchpoint for our audience.

Explora Journeys is a vibrant, cosmopolitan, European luxury brand, imagined in the heart of Swiss Hospitality and luxury in Geneva. Leveraging our parent company MSC Group's hundreds of years of maritime expertise, our fleet of six ships (four currently in the pipeline) are being built and designed in a totally different and unique way that will transform and define the cruise experience, creating a category of its own, appealing to the next generation of luxury travelers.

• Define customer engagement communication and content framework for Explora Global newsletter communication (B2B + B2C) based on: business objectives, communication objectives & KPIs, wireframes of newsletters, tone of voice guidelines, SEO guidelines;

• Lead conversational calendar and ensure consistency in communications across Explora owned digital channels;

• Define content needs (qualitative &quantitative) for newsletter communication and new channels on a seasonal basis based on learnings and insights;

• Support the creation of specific communications across the customer journey (countdown, loyalty);

• Define linking strategy in the line withexplorajourneys.com structure and communication calendar;

• Align with internal stakeholders to ensure business objectives and knowledge sharing;

• Support CRM Senior Lead in the development of new projects, features and functionalities according to business needs;

• Ensure the correct segmentations needs according to the different targets;

• Support the CRM Team in the monitoring of the database composition and segments update;

• Develop new templates for communications online.

• You have minimum of 4-6 years of professional international experience in Luxury ecommerce environment. Experience in the travel/hospitality industry is a plus;

• Familiarity with CRM systems, preferably with Salesforce;

• Experience in working in a fast -paced and evolving environment;

• Fluency in English – additional languages would be a plus;

• Detailed oriented;

• Team-player with great collaboration skills;

• Thinks entrepreneurially, demonstrates initiative, makes and own decisions and accepts full accountability.

EU Passport or Right to work in Switzerland

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