Director of LA28

In short

At On, we have dedicated ourselves to Ignite the Human Spirit through Movement. The Director of LA28 will play a pivotal role in our way to the Olympics in LA 2028. This role will work cross functionally within the Product, Athlete Strategy and Brand teams. You should be the type of person that understands the nuances of different consumers, obsesses over the details of the latest trends in the industry, and devours analysis on the emergence and reemergence of sports styles and be able to build momentum around On before, during and after the Olympics.

You will be responsible for On’s overall product vision and strategy for LA28, from athlete to fashion.

We are looking for a visionary leader to drive Product Strategy at the intersection of product, innovation, brand and cultural relevance in the lead-up to LA28. This is a unique opportunity to shape how On shows up on the world stage - crafting product narratives, aligning seasonal direction and building long-term momentum as well as long-lasting brand relevance.

Your Mission

• Set the vision and lead product strategy across key categories
• Structure and organize the product roadmap
• Shape how the brand lands in LA - ensuring the local and global expression of the brand reflect culture, community and innovation
• Manage key collaborations to establish On as a sportswear brand rooted in performance
• Be a strong partner to Athlete, Brand and Commercial teams to create compelling stories, messaging, campaigns and brand moments
• Work closely with Design and Development on the product calendar
• Partner with Merchandising and GTM teams to ensure a smooth GTM process
• Manage the product brief to handover to marketing and sales
• Drive Excellence - you need to be the voice of the brand, business, and consumer in the review - the one identifying when you believe an idea will succeed, when it won’t, and where there are opportunities to improve