Content Strategy Lead

Our Team’s Mission

To fuel Verity’s growth by creating and executing innovative, targeted marketing strategies that amplify our brand, engage key audiences, and support business goals. Through strategic planning, data-driven decision-making, and cross-functional collaboration, the marketing team positions Verity as a leader in the tech industry while delivering measurable results that align with sales objectives and market opportunities.

Your Responsibilities

• Develop and own the content marketing strategy across buyer personas and funnel stages to create demand, influence consideration, and enable full-funnel buyer education.
• Craft core messaging and narrative arcs for campaigns, lifecycle marketing, events, and brand storytelling, ensuring content fuels demand generation, conversion strategies, and outbound efforts.
• Build brand authority through thought leadership, client success stories, and compelling proof points that resonate with target audiences.
• Plan and produce high-impact assets, including blogs, whitepapers, guides, case studies, landing pages, email nurture sequences, and sales enablement content, optimized for SEO and distribution channels.
• Lead and mentor the Client Marketing Manager to develop case studies, testimonials, co-marketing materials (e.g., webinars, interviews, articles), and client referral programs, supporting sales enablement and upsell/cross-sell campaigns.
• Collaborate with the Head of Demand Generation to align content with campaign themes, timing, and performance goals, and partner with Sales, Client Success, Product Marketing, and Events & Social Media teams to maximize content impact.
• Monitor and optimize content performance using tools like Salesforce, HubSpot, Google Analytics, and SEO platforms, tracking KPIs such as content-attributed pipeline, organic traffic, engagement, sales cycle influence, and content discoverability.
• Oversee external writers, freelancers, and content partners, managing editorial calendars to ensure consistent tone, quality, and brand alignment.

Your Experience

• A strategic leader with 5+ years of content marketing experience, ideally in B2B SaaS or enterprise tech, skilled at developing strategies that drive demand and build brand authority.
• An exceptional storyteller with strong writing and editing abilities, adept at simplifying complex concepts and crafting narratives that influence buyer journeys.
• Execution-focused, with a proven track record of producing content that supports pipeline generation, organic growth, and sales enablement.
• A highly organized project manager, experienced in leading teams, managing freelancers, and balancing competing priorities while maintaining attention to detail.
• Collaborative yet self-driven, thriving in cross-functional environments while independently owning the Content-Led Growth function.
• Proficient in marketing tools (e.g., Salesforce, HubSpot, Marketo, CMS platforms, Google Analytics, SEO tools) and expert-level use of AI for marketing.
• Bonus: Experience with client marketing, ABM programs, or sales enablement content.

Why Verity?

• A great engineering culture, including flat hierarchies, an open-door policy, and a focus on joint responsibility and mutual trust and support
• Working with a skilled, high-achieving, experienced, and fun team—with lots of opportunities to develop your professional career and grow with the company
• Flexibility of a hybrid work environment. You can arrange start and finish times around your life (picking up kids, walking the dog, training for your next marathon at lunch)
• 25 days of annual leave, employee stock ownership plan (conditions apply), variety of pension plans, and relocation packages
• A buddy will support you during your on-boarding and first month at Verity.
• Annual team-building events, quarterly and monthly get-togethers, knowledge-sharing talks, game nights, and more
• Welcoming office space complete with friendly team members, free snacks (fresh fruits, coffee, and more!), and fun activities—we’re dog-friendly!

Learn more about who we are, what we do, and how we think at www.verity.net .

We strive to create an inclusive environment that empowers our employees. All qualified applications will receive consideration for employment without regard to race, nationality, religion, sexual orientation, gender, age, physical [dis]ability, gender identity, or length of time spent unemployed.