Digital Media Planning Project Leader 100% (F/M)

2502 Biel/Bienne
26 April | Position with re­spon­si­bil­i­ties | 100%

Digital Media Planning Project Leader 100% (F/M)

Digital Media Planning Project Leader 100% (F/M)

The company

Swatch, launched in 1983 by Nicolas G. Hayek, is a leading Swiss watchmaker and one of the world's most popular brands. The first Swatch watches surprised everyone with their revolutionary concept, creative design and provocative spirit. Today Swatch continues to innovate and surprise with new models, collections and special editions. The brand maintains a strong presence in the world of sports with its commitment to snowboarding, freeskiing, surfing, beach and mountain bike slopestyle. Right from the start, Swatch connected with art and artists, and Swatch watches remain a prominent canvas for artists from a broad range of disciplines.

Job description

Digital Media Planning Project Leader 100% (F/M)

As Digital Media Planning Project Leader, you will be part of the Brand Communication team. Responsible for Swatch media planning campaigns in collaboration with the Head of Media Planning, you will be working on a wide variety of projects, managing campaigns at HQ level, supporting local markets for local campaigns, and providing best practices on next-generation digital media trends.

Main tasks will include:

  • Manage the Digital Media Campaigns (Paid Social Media, Display, Search) at international level,starting from the briefing to the performance optimization of the campaigns and the analysis of the final results.

  • Collaborate with our teams in the markets and coordinate the digital media campaigns

  • Collaborate and coordinate with the in house Copywriter for creation of Ad copy, as well as with the Brand Image & Digital Marketing teams for the digital asset development

  • Prepare the trafficking sheet for the Digital Media Campaigns, by liaising with the eCommerce team and  the Digital Marketing team

  • Track, monitor and optimize performance of the Digital Media Campaigns against key KPIs and evaluate the final results

  • Continuously analyse the Digital Media Campaigns (Paid Social Media, Display, Search) and adjust strategy and budgets accordingly together with our agency

  • Assemble and analyse data on Digital Media Campaigns performance and communicate strategic recommendations

  • Generate bi-weekly, monthly and quarterly analytics reports and other reports as needed on ad hoc basis – by liaising with the eCommerce and Digital Marketing team

  • Maintain relationships with agencies and third-party vendors who supports our paid marketing efforts

  • Stay up to date on the latest Digital Media trends and best practices


Besides your positive and analytical personality, you bring a degree in Marketing / Digital Media and min 3 years’ experience in a similar position, preferably in a web media agency. Strong team player with excellent organizational skills, you possess good understanding of Online Retail and the different fields of Online Marketing.  Fashion experience is a plus.

Professional requirements

You bring strong knowledge of Digital Media Planning, with a particular focus on Social Media and Programmatic campaigns, re-targeting campaigns, Search campaigns, web analytics and tracking systems. Very good knowledge of Google Marketing Platform, Facebook Business Manager and the major DSP/DMP, as well as proficiency in MS Office (especially Excel and PowerPoint) is requested.

You possess the ability to work well in extremely fast-paced environment, a high sense of team working and are used to manage multiple projects simultaneously, keeping tight deadlines and coordinating with various business partners internally and externally. 


In addition, you possess excellent communications skills and are fluent in English (Mandatory); German and/or French is a plus.


If you feel this challenging opportunity meets your profile and expectations, please click on the APPLY link to send us your CV in English.

Job location

2502 Biel/Bienne

Company address

Swatch Ltd
Nicolas G. Hayek Strasse 1
CH-2502 Biel

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