Channel Marketing Activation Manager (m/f/d)

Coca-Cola HBC Schweiz AG

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  • Publication date:

    03 April 2024

  • Workload:

    100%

  • Contract type:

    Permanent position

  • Place of work:

    Opfikon

Channel Marketing Activation Manager (m/f/d)

You will have the chance to be a major influence in driving our world class business forward and delivering iconic beverages to customers and consumers that have tremendous relationships with our brands. You will benefit from a family-like environment filled with supportive colleagues that will help you overcome big challenges to reach places and results you never would have thought possible. No two days will be the same here. You will be challenged, you will be encouraged, and you will grow.

YOUR NEW KEY RESPONSIBILITIES:
  • Conception and implementation of strong, customer centric and channel specific marketing activities for field sales and defined key accounts based on business plan priorities
  • Plan and own DME (Direct Marketing Expenses) budget related to all annual customers activities
  • You will have full responsibility for all marketing campaigns within your customer universe: From conception, target definition and tracking to activation execution for our total brand portfolio
  • Develop customers in scope and identify white spots by analysing channel/customer specific market data and working closely with other business stakeholders across marketing, sales, commercial excellence, finance, supply chain and The Coca-Cola System partners
  • Manage disciplined execution of channel marketing calendar, keep track of program/customer performance and develop contingency plans
  • Support sales force with sell-in presentations and materials for successful implementation of picture of success and customer marketing programs
  • Manage relationships and operations with BTL agencies for POS material development
ARE THESE YOUR SECRET INGREDIENTS?
  • Education: Bachelor or master's degree in marketing or business administration
  • Professional Background: approximately 2-3 years of experience in marketing/ sales within FMCG and experience in large, complex, multi-channel organizations
  • Language Skills: Fluency in German and English (French is an advantage)
  • Knowledge of the out of home market in Switzerland and/ or beverage landscape
  • Experience in project management as well as analytical and conceptual mindset
  • Confident appearance, independent, proactive and reliable way of working
  • Strong presentation, communication and stakeholder management skills

Apply today and send us your complete application documents including letter of motivation, job references, etc. in a single PDF file. We do not consider applications coming in via e-mail. We do not accept dossiers from recruitment agencies for this position.

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