PhD Candidate in Marketing / Consumer Behavior at BFH and Università della Svizzera italiana (80 - 100%)

PhD Candidate in Marketing / Consumer Behavior at BFH and Università della Svizzera italiana

• Work on an exciting research project (funded by the SNSF) at the intersection of consumer perceptions of artificial intelligence and pricing
• Write a cumulative doctoral thesis and scientific articles with the aim of publication in international top-tier scientific journals
• Receive the opportunity to complete a doctorate in cooperation with Università della Svizzera italiana, Institute of Marketing and Communication Management (IMCA)
• Engage in the network of doctoral students at the Bern University of Applied Sciences
• Support the marketing group in teaching activities (bachelor level)

• You have a very good master's degree granted by a university in business or a related field (e.g., psychology) or you are about to complete your degree
• You have gained initial experience in qualitative and/or quantitative research methods or have a strong interest in these areas
• You are intrigued by both artificial intelligence and marketing, and are excited to find out what makes consumers tick
• You have an excellent command of written and spoken English
• You have perseverance, intrinsic motivation, and enthusiasm for science and academic research

Plenty of contact with eager young people from all over the world who are set on achieving things.

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Curiosity is what we want, oodles of it. Plus, lots of independence and autonomy.

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Responsibility in hugely exciting projects for the future attracting attention beyond the professional world.

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Working with smart people of different professional backgrounds who want, like you, to do things and make a difference.

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National and international networks and contacts with business, economy, society and the political world.

Cédric Schmid
HR Berater
P +41 31 848 67 69

In the Business School, we offer an education with a clear practical emphasis for the digital change-makers of the future in the economy and society. Content we love to engage with includes topics such as New Work, digital business or public sector transformation.