Senior Director - Commercial Ecommerce

On AG

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  • Publication date:

    21 March 2024
  • Workload:

    100%
  • Contract type:

    Permanent position
  • Place of work:

    Zürich

Senior Director - Commercial Ecommerce

In short

On has emerged as the fastest-growing running and sportswear brand globally, and as our team and business continue to expand rapidly, we are seeking a Senior Director - Commercial Ecommerce to support our Digital function, reporting to the Head of Digital. You will oversee our Regional Ecommerce teams across the Americas, EMEA, and APAC, and own the commercial strategy on Ecom, ensuring alignment with overall Product and Commercial strategy. This role offers an opportunity to be at the forefront of On's growth, working closely across the Digital team across regions as well as the Commercial organization.

Your Mission

  • Oversee the entire Commercial arm of Ecom, including the three regional ecommerce teams (Americas, EMEA, APAC), as well as the Strategic Planning function, Apparel, and Digital merchandising/assortment strategy
  • Serve as the core interface between Digital & Commercial organization on driving community, channel, distribution & expansion topics through our digital channels
  • Drive DTC Sell-In Strategy with close alignment and partnership with Product Strategy and Merchandising organizations
  • Craft DTC channel and product tiering strategies, across an expanding portfolio of platforms & channels, including own app, .com, social commerce and marketplaces, ensuring an aligned merchandising strategy
  • Drive cross-regional alignment and coordination when it comes to core Digital strategic topics such as digital distribution, marketplace strategy and geo expansion
  • In coordination with the Commercial organization, define global strategy and guardrails on ecom Product lifecycle strategy across regions, including our pricing and promotion strategy
  • Own Apparel from an Ecom Commercial POV, in close collaboration across the central Apparel commercial org, Digital Product and Marketing. Define how apparel shines across the digital journey, influencing deployment of dedicated apparel budget, campaign energy and influence, assortment & merch strategy, and site experience presentation & shoppability.
  • Own global strategy on digital partnerships, from a data share & protection standpoint, and negotiable terms and conditions
  • Serve as the digital voice, consolidating input from regions, in central discussions around GTM and strategy
  • Serve as the Digital stakeholder to central Supply Chain and Operation topics, driving topics such as strategic inventory allocation, driving coordination and alignment across regional ecom teams.

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