Specialist, SEO

VF Corporation is looking for an exceptional Specialist, SEO to join our Digital Activation EMEA team based in Stabio, Switzerland.

Let’s talk about the role!     

We are seeking a highly skilled and motivated SEO Specialist to join our central digital team, supporting all VF brands across EMEA and North America. This role is pivotal in driving organic growth, improving search visibility, and collaborating with cross-functional teams to implement SEO best practices across diverse platforms and markets.

Key Responsibilities

• Support the brands in developing and executing SEO strategies tailored to brand and regional needs.
• Conduct keyword research, competitive analysis, and content optimisation.
• Collaborate with brand teams, developers, and content creators to implement the SEO strategy.
• Monitor and report on SEO performance using analytics tools.
• Stay up-to-date with search engine algorithm changes and industry trends.
• Support migration and optimisation efforts across eCommerce platforms (e.g., SFCC, Shopify).

Skills for Success

• Minimum 3 years of hands-on SEO experience.
• Fluent in English, both written and spoken.
• Excellent knowledge of SEO principles, tools (e.g., Google Search Console, SEMrush, Screaming Frog), and techniques.
• Proven ability to work effectively with multiple stakeholders across regions and functions.

Preferred Qualifications

• Familiarity with eCommerce platforms, especially Salesforce Commerce Cloud (SFCC) and Shopify.
• Understanding of the sportswear and fashion industry.
• Experience working in a global or multi-brand environment.

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

• A supportive feedback-based culture where respect and integrity guide us in what we do
• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
• Be part of an iconic lifestyle brand in a multi brand, multi countries organization
• On site gym offering health and well-being initiatives
• A discount card with 50% on all VF brands
• Break out areas offering complimentary hot drinks

Free to Be, Inclusion & Diversity 

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.