Account-Based Marketing (ABM) Manager APAC - George Fischer (M) SDN BHD

Your tasks

• 1. ABM Strategy & Execution
• Develop, coordinate and implement account-specific marketing activities using insights from sales, customer data, and market research alongside local/regional marketeers and Sales.
• Work with various internal stakeholders (KAM, PM, BDM, Marketing) to tailor messaging, content and format for industry/account-specific needs.
• Develop case studies, thought leadership stories and other relevant assets to drive traction and GF brand awareness within targeted accounts in business-critical industries.
• Drive Showpad adoption with a special focus on account-based shared spaces as well as LinkedIn Sales Navigator.
• 2. Data Insights & Cross-Functional Collaboration
• Support CRM adoption and data quality related to global and regional key accounts across APAC to drive cross-border collaboration.
• Conduct market research, prepare account dashboards and provide regular reporting and insights to stakeholders on ABM performance and opportunities.
• Ensure information flow, best practice sharing, alignment, and timely updates across teams.
• 3. ABM Campaign Management
• Launch and manage integrated multi-channel campaigns through email, digital ads, webinars, physical events, and other relevant touchpoints in close collaboration with local, regional and global marketeers.
• Personalize content and messaging based on account insights and buying stage.
• Track and optimize campaign performance using KPIs such as engagement, pipeline influence, and ROI.
• 4. Enablement & Innovation
• Support sales with account intelligence, custom content, playbooks and battle cards.
• Continuously test and refine ABM tactics to improve effectiveness.
• Stay current on ABM trends, tools, and best practices.

Your profile

• Bachelor or Master’s degree in Marketing, Business, Engineering or related field.
• 3–7 years in B2B marketing, ideally in technical or industry-focused businesses.
• Strong organizational, analytical, and project management skills.
• Ability to translate technical information into clear messaging.
• Experience in campaign execution, content creation, or ABM is a strong advantage.
• Project management skills and a keen sense of initiative, flexibility, and resourcefulness.
• Well-developed communication and organizational skills
• Fluent command of English, written and spoken. Chinese is an advantage.
• Willingness to travel on business assignments (10%).

Benefits

Clear vision and purpose

"We are a sustainability and innovation leader providing superior customer value" is our vision and this is what guides us. Our purpose "becoming better every day - since 1802" is what inspires us in our daily work.

Sustainability and innovation focus

We have high sustainability and innovation goals. Let's work towards a sustainable future together.

Excellent learning tools

At GF we provide development opportunities for everyone. We offer global learning tools as well as trainings and specialized courses.

Great career opportunities

GF as a global acting company provides many opportunities regarding career growth. We also offer a dedicated talent management process (MyNextBigStep@GF) to boost your career.

Your contact

Your work route

Who we are

GF Piping Systems is the world's leading supplier of piping systems. We enable the safe and sustainable transport of fluids. Our business is driven by industry-leading sustainability levels, innovation through digital solutions and investment in a culture based on performance, learning and caring.