Yousty AG
Zürich
Yesterday
Head of Brand & Communication 80-100%
- 08 April 2026
- 80 – 100%
- Zürich
Job summary
Join Yousty.ch, Switzerland's leading vocational education platform! We're enhancing our brand by 2026 to become essential in the education ecosystem.
Tasks
- Lead strategic brand management and marketing initiatives.
- Ensure cohesive brand storytelling across all channels.
- Manage marketing budgets and define success metrics.
Skills
- Proven experience in brand management and team leadership.
- Strong analytical skills with a strategic mindset.
- Excellent communication for engaging diverse stakeholders.
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About the job
Our mission: the perfect match! 🎯
Yousty.ch is Switzerland's leading vocational education portal. We connect students, parents, and training companies through relevant content and innovative platform experiences. Our goal for 2026: to strategically elevate the Yousty brand to the next level and establish it as an indispensable voice in the education ecosystem.
We offer you 💥 …
- Creative freedom: You take full strategic responsibility for brand management, positioning, and marketing strategy.
- Leadership culture: A committed team that you develop further with empathy and focus.
- Impact: You actively shape the perception of dual vocational education in Switzerland.
- Attractive benefits: Flexible working hours, team events, an office in the heart of Zurich, and a culture based on trust and "Smart Work".
Your contribution:
- Strategic leadership: You define brand governance and sharpen our positioning for B2C and B2B.
- Brand ambassador: You ensure a consistent brand story across all channels and strengthen trust in the brand.
- Performance & growth: You manage the marketing budget, define clear KPIs, and ensure that our measures achieve measurable success.
- Interface management: You ensure alignment with management, sales, and the product team.
Your skills and talents:
- Marketing professional: You have solid experience in classic brand management, communication strategy, and ideally in employer branding.
- Experienced leadership personality: You bring solid experience in team leadership to guide our team through clear role definitions and measurable KPIs, promote a proactive doer mentality focused on personal responsibility, and establish an open feedback culture that centers on cross-team thinking and continuous learning.
- Analytical foresight: You think strategically, love data, and know how to draw the right conclusions from KPIs.
- Strong communication skills: You are responsible for target group-appropriate communication for B2C & B2B and know how to confidently inspire complex stakeholders for our mission.
Ready to shape the future of Swiss vocational education? We look forward to your application!
