Lecturer: Marketing Technology 80 - 100 %

Lecturer: Marketing Technology 80 - 100 %

Do you combine business informatics with marketing and want to actively shape the digital future of marketing? In the MarTech Lab and the Digital Marketing & Marketing Technology unit, you drive innovative developments at the interface of data, technology, and marketing.

Department: School of Management and Law

Start of work: From 01.04.2026

• You lead and work on projects with companies at the interface of marketing and IT
• You support the establishment and further development of the ZHAW MarTech Lab and actively bring new technological trends into continuing education, teaching, and research projects
• You are familiar with the topic of "data quality management" and can ensure that data for analyses, automations, and personalizations are valid, consistent, and usable
• You actively participate in the development of technology-oriented continuing education offerings (CAS, specialized courses, workshops) on topics such as marketing automation, AI in marketing, data governance, or data quality
• You teach in continuing education as well as in teaching and supervise student work
• You have a completed master's degree in business informatics, data & information management, business analytics, or a related field; alternatively, you have a degree in marketing with a strong technological and data-related focus
• You have practical experience handling marketing data, tracking/analytics, CDP/CRM systems, or marketing automation tools
• You possess a strong understanding of data processes and ideally knowledge in data quality management (e.g., data validation, data cleansing, data governance)
• You are passionate about preparing complex technical issues understandably and translating them into effective marketing applications
• Experience with AI tools, APIs, scripts/automations, or programming languages such as SQL or Python is an advantage

Do you wish to pursue a doctorate? We are happy to support you!

The ZHAW Zurich University of Applied Sciences, with over 14,000 students and over 11,000 continuing education participants as well as around 3,700 employees, is one of the largest multi-disciplinary universities of applied sciences in Switzerland.

The ZHAW School of Management & Law is the first choice for management and marketing continuing education at the university level in Switzerland. As the only Swiss university of applied sciences, it holds the three most important international management school accreditations. Practical relevance and current research results are linked in continuing education teaching. The currently four MAS programs and around 20 CAS in marketing are continuously developed and expanded.

The Digital Marketing & Marketing Technology unit and the MarTech Lab combine marketing expertise with technological excellence. We research and develop modern marketing solutions, support companies in data-based decisions, and drive innovations at the interface of marketing, analytics, automation, and AI.

ZHAW is committed to gender-mixed and diverse teams to promote equality, diversity, and innovation.

We offer university-appropriate working and employment conditions and actively promote the personnel development of our employees and managers. A detailed description of the benefits can be found on the "Working at ZHAW" website. Here are the main points:

Dr. Marcel Hüttermann

Co-Head Digital Marketing & Marketing Technology Unit

Xenia Binner

Recruiting Manager