Head of Digital Marketing & E-Commerce (m/f) 80%-100%
Coop Vitality AG
Bern
Key information
- Publication date:30 August 2025
- Workload:80 – 100%
- Place of work:Bern
Job summary
Join Coop Vitality, a leader in digital marketing and e-commerce. This role offers a dynamic work environment with excellent benefits.
Tasks
- Oversee the entire digital presence, including customer service and e-shop.
- Enhance the omni-channel strategy to boost revenue and customer traffic.
- Lead SEO strategy and social media campaigns to increase visibility.
Skills
- Higher education in online media, digital marketing, or marketing.
- Proven experience in e-commerce and digital marketing leadership.
- Strong analytical skills and effective communication with stakeholders.
Is this helpful?
What you can achieve
- Strategic responsibility for the entire digital presence of Coop Vitality, including customer service and e-shop.
- Expansion of the omni-channel strategy to increase sales and customer frequency.
- Increase traffic and visibility by leading our SEO strategy, content marketing approaches, and social media campaigns.
- Conversion optimization through A/B testing and close collaboration with UX/UI.
- Implementation of online marketing measures (SEA, social media, affiliate marketing) including budget responsibility and cooperation with agencies.
- Customer service & customer retention: optimize processes, ensure service quality, and promote high customer satisfaction through targeted coaching.
- Further develop content strategy in collaboration with content, marketing, and quality teams.
- Build partnerships and cooperations to expand and optimize the online offering.
What you bring with you
- Higher education in online media, digital marketing, or marketing.
- Several years of experience and proven success in e-commerce, digital marketing, and leadership responsibility.
- Solid knowledge in SEO, SEA, content marketing, and social media marketing.
- Analytical thinking, strong result orientation, and enthusiasm for innovation and transformation.
- Fluent German and English skills. French and Italian are a plus.
- Strong communication skills, ability to implement, and confident appearance towards internal and external stakeholders.
5 weeks vacation, with the possibility to purchase up to 10 additional vacation days or take unpaid leave
Pension fund with advantageous premium distribution - about 2/3 are covered by us
Various discounts in our pharmacies and with other top brands
Expand skills through funded and supported training and further education as well as internal development opportunities
Family-friendly with 16 weeks maternity leave (80% of salary) and 10 days paternity leave (100% of salary), as well as participation in child funds
Registered shares at preferential prices - not only engage professionally for Galenica but also invest
Mobile and flexible working in agreement with the team
