Global Newsletter & Engagement Manager (m/f/d)

High-quality fresh chocolate – that is what the Swiss chocolate manufacturer Läderach stands for. Founded in 1962, the family business today employs over 2500 people from more than 80 countries across the group, with numbers rising. The company's headquarters are located in the canton of Glarus. Against a picturesque Alpine backdrop, we produce our fresh chocolates here and constantly develop new, creative ideas in agile teams.

Various activities are bundled in our corporate division «Corporate Functions». In addition to our finance and IT services, this area also includes global marketing and sales management as well as human resources. Fresh ideas are created here daily, which we lead to success together. Personal responsibility and networked work are particularly important to us. Do you want to be part of it? Then come to us.

• You develop and implement global as well as local programs to acquire and retain newsletter subscribers and continuously expand our target group through creative lead generation measures, incentives, and exclusive benefits
• You plan, coordinate, and execute newsletter and marketing automation campaigns – in close coordination with global marketing priorities and taking local requirements into account
• You organize content, brief image requirements, and take over image editing and cropping yourself if necessary
• You use data and insights to develop personalization strategies that make our communication more relevant and effective
• You define and implement A/B tests to continuously increase engagement and conversion rates
• You continuously optimize our email journeys and content based on performance data and customer behavior
• You track campaign performance, create meaningful reports on lead generation, subscriber growth, and tests, and derive concrete recommendations for action
• You actively share gained insights and best practices with internal teams to jointly improve our newsletter performance
• You ensure that all activities in the area of email marketing comply with the applicable data protection regulations in the EU and Switzerland

• You have a bachelor's degree or higher, ideally in a relevant field such as International Business Administration or International Marketing Management
• You have 3–5 years of experience in CRM, email marketing, digital marketing, and campaign management in an internationally oriented company
• You bring international work experience or an international background, which qualifies you especially for this role
• You have experience with CRM and analytics tools as well as Jira; knowledge of AI tools is an advantage
• You speak excellent English and have very good German skills; additional languages are a plus
• You show a high degree of initiative and can confidently handle complexity and uncertainty
• You work in a structured way, think analytically, and find pragmatic solutions
• You are a true team player and actively contribute to an open, cooperative work culture.

• An exciting work environment with motivated colleagues
• A position with a lot of personal responsibility
• The opportunity to bring in fresh ideas
• An open and respectful feedback culture
• Internal and external training
• Individual career opportunities
• Generous discounts on our products
• Chocolate at the workplace
• Free parking spaces
• Discounts at the Läderach café and staff restaurant

Sounds interesting? Then apply to us including your portfolio.  Fabio Ferramosca , Talent Acquisition Partner, is happy to answer your questions.

Please understand that we do not consider external recruitment agencies for filling this position.