Senior Director, MM Operations

Company Description

About NIQ and Media Measurement 

NIQ’s Media Measurement unit delivers audience measurement solutions across TV, radio, digital, and cross-media platforms for currency clientele, including broadcasters, advertisers, agencies, and regulators. A core component of our measurement approach are panel-based methodologies, leveraging household and individual panels to ensure accurate, representative audience insights. 

As we expand globally, we seek a Senior Director of Operations & Quality with deep expertise in panel-based measurement, quality assurance, KPI management, and external client engagement. This role requires a leader who can analyze, present, and defend KPIs and audience measurement outputs to internal and external stakeholders while optimizing operational efficiency. 

Job Description

Position Overview:

The Global Director will oversee media measurement operations across 12+ countries primarily in Europe and APAC, ensuring data quality, compliance, and efficiency while driving standardization, cost optimization, and automation. 

Key Skills & Requirements: 

• Media Measurement KPIs – Deep understanding of and ability to define and manage business relevant KPIs and to set up a framework for continuous improvement.  
• Client Engagement – Present, explain, and defend KPIs, methodologies, and results to external stakeholders. 
• Panel-Based Operations – Lead panel recruitment, retention, and engagement strategies, deploying panel-facing technologies. 
• Automation & Innovation – Leverage AI, automation, and machine learning to enhance panel operations and efficiency. 
• Standardization & Scalability – Drive global best practices, process centralization, and cost optimization across markets. 

Key Responsibilities 

Leadership & Cross-Functional Collaboration 

• Lead and develop a high-performing, globally distributed operations team. 
• Act as a strategic partner for senior leadership, currency clientele, and internal teams. 
• Foster continuous improvement and innovation in panel operations and audience measurement methodologies.  

Operational Leadership & Efficiency:

• Oversee TV, radio, digital, and cross-media measurement operations across all NIQ markets. 
• Implement cost-efficient, scalable structures leveraging centralized hubs. 
• Drive automation, AI integration, and workflow optimization to enhance data quality. 

Panel-Based Operations & Technology Implementation: 

• Oversee panel recruitment, incentivation and other related panel methodologies, ensuring representative and high-quality audience measurement data. Own and support a high standard global panel relationship management including effective tooling and best practices. 
• Work tightly with technology and local teams for efficient deployment of panel-facing technologies (e.g., metering tools, mobile applications) to optimize engagement and data collection. 
• Working together with Data Science and client teams to ensure seamless integration of panel methodologies with big data and census-based measurement techniques. 

Quality, KPI Management & Client Engagement: 

• Define and monitor quality KPIs and SLAs, ensuring consistent delivery to clients. 
• Implement data validation processes to maintain currency-grade audience measurement integrity. 
• Serve as a trusted expert in audience measurement methodologies, defending and presenting results to clients and regulators. 
• Train internal teams on interpreting and communicating KPIs effectively. 

Qualifications

• Extensive global operations leadership experience, preferably in media measurement or audience research. 
• Expertise in panel-based methodologies – recruitment, retention, and engagement strategies. 
• Ability to analyze, present, and defend KPIs and methodologies to external stakeholders. 
• Experience in leveraging process automation, using technologies such as AI for operational efficiency. 
• Strong leadership skills with experience managing international teams. 
• Strategic mindset – balancing cost efficiency, scalability, and high-quality deliverables. 

Additional Information

• A high-impact leadership role in an expanding global business with an opportunity to shape the future of media measurement and panel operations. 
• A diverse, international, and innovative working environment. 
• A mix of strategic vision, hands-on leadership, and technological innovation. 

If you are a results-driven leader with expertise in effective and efficient operations organization, panel operations, KPI management, quality assurance, and media measurement, we encourage you to apply. 

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the  https://nielseniq.com/global/en/news-center/diversity-inclusion