Head of Marketing (m/f/d) 80-100%
Blue Entertainment AG
Zürich
Key information
- Publication date:22 November 2025
- Workload:80 – 100%
- Contract type:Permanent position
- Place of work:Zürich
Job summary
Join blue Entertainment, Switzerland's leading entertainment company. Be part of a dynamic team shaping the future of media!
Tasks
- Lead the development and enhancement of the annual marketing plan.
- Ensure campaigns are executed successfully and aligned with goals.
- Manage resources and budgets effectively for optimal results.
Skills
- Degree in Marketing or related field with extensive experience.
- Proven leadership in marketing and business development projects.
- Creative problem-solving and adaptability to market changes.
Is this helpful?
You take responsibility for the overall planning and implementation of our marketing roadmap. In this role, you will play a decisive part in shaping and co-responsibly implementing measures to achieve our sales and participant targets.
Your area of responsibility
- Responsible for developing and continuously improving the annual marketing plan for Fiction, Cinema, and Sports, as well as coordinating detailed planning
- Ensuring that all campaigns and measures are targeted and successfully executed
- Active participation in the management boards of the CPOs to promote information flow and coordinate strategic initiatives
- Effective allocation of resources to relevant projects and topics
- Precise budget allocation according to the approved roadmap
- Ensuring high quality of campaigns and continuous measurement of their success
- Leading the marketing team
Your profile
- Completed training or studies in marketing, business administration, or a related field with many years of experience in marketing
- Extensive and successful experience in leading and managing marketing and business development projects in a commercial environment
- Ability to translate long-term visions into detailed action plans, as well as recognizing and utilizing current trends
- Negotiation skills in dealing with partners and customers
- Competence to develop creative and efficient marketing concepts, as well as the ability to think networked and correctly prioritize tasks
- Leadership skills to motivate and develop a small team
- Flexibility and quick adaptability to changing market conditions
- Creative and innovative ideas to improve marketing strategies
- Willingness to independently tackle operational challenges and practically implement solutions
Your benefits
Your contact
Kerstin Zuttel
HR Business Partner
Maschinenstrasse 10
8021 Zurich
The blue Entertainment Group is part of the Swisscom (Switzerland) Group and the largest entertainment company in Switzerland. Our brand "blue+" stands for the best entertainment offer in Switzerland – today and in the future. We combine everything that makes the best entertainment and create unique and unforgettable moments for our customers in the areas of TV, series & movies, sports, music, cinema, and news.
We are looking for an innovative, versatile, and passionate personality to join us immediately or by arrangement as
