Digital Marketing Specialist (m/f/d) 100%

About the job

Würth AG supplies craftsmen from all industries with quality products and coordinated system solutions around the workshop, warehouse, and on the go. The versatile range includes over 150,000 items: from screws, dowels, and fittings to tools, machines, chemical-technical products, and occupational safety to vehicle equipment and warehouse management. Proven since 1945 and at home in Switzerland since 1962, Würth AG offers tailored solutions with the goal of making everyday life easier for its partners. Würth AG, based in Arlesheim (BL), is a company of the globally active Würth Group.

Tasks

• Responsibility for the implementation and application of the B2B gamification strategy, which integrates playful elements into B2B marketing to increase user engagement and interaction
• Co-responsible for the conception and further development of the app strategy by orchestrating content, formats, and mechanics for the Würth app and digital channels
• Responsibility for compliance with B2B SEO standards to maximize the visibility and ranking of content in search engines
• Continuous monitoring and reporting on all digital content measures to evaluate their effectiveness and create reports that contribute to strategy optimization
• Ensuring the effectiveness and continuous development of the digital marketing strategy in close collaboration with internal teams and external partners. In doing so, you act as a multiplier for digital topics, actively build networks across all relevant areas, and ensure the sustainable anchoring of digital initiatives throughout the company

Requirements

• Completed studies in marketing or comparable commercial/technical training with further education in digital business
• At least 2 years of professional experience in digital marketing or a similar marketing field, ideally in the B2B environment or trade. Experience at the interface with sales is a strong plus
• Solid understanding of digital mechanics (such as apps, user journeys, conversion funnels) as well as experience in how to activate users, not just inform them
• Very good German and English skills, both spoken and written
• Good project management skills for efficient planning and implementation of digital marketing campaigns
• Ability to quickly familiarize yourself with technical matters (e.g., e-procurement, interfaces, scanner solutions) and translate these into simple customer benefits, as well as effective communication with various interfaces and stakeholders to convincingly convey complex sales requirements
• Experience with various digital marketing tools and platforms such as CMS, mailing and analysis tools, as well as solid knowledge of MS Office
• High degree of personal responsibility and reliability as well as effective communication skills

We offer

• Trusting work environment with flat hierarchies and short decision-making paths
• An exciting and challenging activity in a dynamic environment
• Family-like working atmosphere with modern IT infrastructure
• Versatile internal training offers through our Würth Academy
• Possibility to work up to 60% from home office as well as additional hardware equipment for this
• Work-life balance: 40 hours per week and 5 weeks of vacation