Marketing Manager (m/f/d)

An icon among Swiss hotels: The story of the Bürgenstock Resort Lake Lucerne began in 1873 – a story that still impresses and touches today. High up on the Bürgenberg lies an oasis of relaxation and a place of first-class hospitality. The Bürgenstock Resort and its approximately 700 employees from 54 nations offer the perfect setting for dazzling moments that remain memorable.

Three exclusive hotels, the Bürgenstock Hotel & Alpine Spa (5* Superior) with the two accommodation options The Contemporary and The Heritage, the Waldhotel by Bürgenstock (5* Superior), and the Taverne 1879 (3*) are available to guests. Each of these houses knows how to create a unique atmosphere. Ten restaurants, bars & lounges are the showcase for culinary excellence; in the award-winning Alpine Spa and Waldhotel Spa, guests find ultimate relaxation. The Bürgenstock Resort is not only a dream destination for travelers from all over the world but also a workplace with an excellent corporate culture.

The resort ranks 4th among the best employers in Switzerland 2023 in the category of gastronomy, tourism, accommodation, entertainment, and leisure, and received the official certification as a "Great Place to Work" in Switzerland 2025. Two awards that fill the entire team with pride.

To strengthen our team, we are looking for a

Marketing Manager (m/f/d)

Your varied main responsibilities include:

• Responsibility for all marketing activities of the company and achieving the defined goals
• Co-responsibility for the development, planning, and implementation of the marketing strategy
• Independent management of marketing projects and campaigns
• Leading the marketing team and coordinating external agencies
• Control and monitoring of the defined marketing goals
• Knowledge and evaluation of key figures
• Adjustment of marketing strategies to changes
• Coordination, preparation, and successful marketing of target group-specific content
• Close collaboration and coordination with the Director of Marketing
• Close cooperation and agreements with service providers as well as operational and administrative departments
• Continuous development of existing processes and tools

You have completed vocational training or studies in marketing, business administration, communication sciences, or a comparable advertising-related education. Ideally, you come from the hotel, gastronomy, or tourism sector and have at least 5 years of professional experience in marketing on the company or agency side and solid leadership experience.

Solid knowledge in online marketing, content marketing, social media marketing, CRM, e-commerce, and project management distinguishes you, and experience in managing agencies rounds off your profile. You possess a high degree of initiative, a structured, proactive working style, as well as pronounced communication and teamwork skills. Networked thinking, analytical skills, and a maximum of creativity are a matter of course for you.

You can expect a versatile activity in a great team with many benefits, such as the staff house with a fitness studio, TV lounge, billiard room, and library. You receive discounts in the restaurants, in the hotel for overnight stays for you and your family and friends, discounts for tennis, golf, sports articles as well as insurance and medical services. You can attend group courses at attractive prices and obtain REKA checks from us at preferential conditions. Travel by public transport is financially supported by the company, and parking spaces are offered at attractive prices. As an employee, you get access to the Beekeeper employee app, benefit from interesting training opportunities and internal advancement possibilities, and much more.

If you also identify with our values of enthusiasm, commitment, responsibility, and entrepreneurship (BEvU), then seize this unique opportunity for a varied role with great potential to learn new things and contribute to the success of the world-class resort in the heart of Switzerland.

We look forward to receiving your complete application documents with a cover letter, references, photo, and salary expectations.

Awards:

Swiss Location Awards «Switzerland's best meeting location»

World Travel Awards «Switzerland's Leading Luxury Hotel 2024»

World Spa Awards «World’s, Europe’s & Switzerland’s Best Hotel Spa 2024»

LHW Membership Awards «Remarkable Experience Award 2023»

Great Place To Work 2025

The New York Times’ «52 Places to Go in 2018»

Travel + Leisure «500 List 2021»

Handelszeitung «Best Employer in the Hospitality Sector 2023»

Falstaff Magazine «Best Hotel in Switzerland - No. 1»

Wine Spectator 2024 «Best Award of Excellence»

Swiss Bar Awards «Best Hotel Bar»

BÜRGENSTOCK HOTELS AG

Tamara Würzer

HR Assistant

Bürgenstock 30

6363 Obbürgen

Phone +41 41 612 61 73