Marketing Manager 80 - 100 %

Marketing Manager 80 - 100 %

In this versatile position, you will shape the marketing of our bachelor's degree programs in business and law with initiative and creativity. As a driving force, you design targeted marketing campaigns along the entire student journey. From strategic planning to implementation to performance analysis. In this way, you contribute significantly to making our degree programs even better known.

Department: School of Management and Law

Start date: February 1, 2026

• Responsibility for digital campaigns: You independently take over the entire campaign process, from budget planning and strategy through implementation to continuous optimization to optimally market our bachelor's degree programs.
• Content & Lead Generation: With creative ideas, you initiate innovative projects along the entire student journey and proactively and continuously develop our marketing strategies. In the MarTech area, you are up to date with the latest developments.
• Consulting & Co-design: You advise the program managements on all marketing questions and contribute your expertise to actively shape the marketing of the School of Management and Law.
• Room for your strengths: Depending on your interests and skills, you also take on exciting projects in digital and analog marketing.
• You have a completed degree (university/FH) in business administration or a comparable education in marketing.
• In addition, you have at least three years of professional experience in marketing.
• You inspire with your ability to develop creative ideas combined with a goal-oriented way of working.
• You are an initiative and communicative personality who likes to take responsibility.
• You think analytically and act solution-oriented in the implementation of your projects.

The ZHAW Zurich University of Applied Sciences, with over 14,000 students and over 11,000 continuing education participants as well as around 3,700 employees, is one of the largest multi-disciplinary universities of applied sciences in Switzerland.

The ZHAW School of Management and Law (SML), with around 9,500 students, is one of the largest business schools in Switzerland. It is the only university of applied sciences in the country represented in renowned rankings of the business newspaper "Financial Times" and accredited by AACSB, EQUIS, and AMBA – labels for high quality standards in teaching, research, and continuing education. The internationally recognized bachelor's and master's degree programs, cooperative PhD programs, and numerous continuing education offerings are scientifically based, interdisciplinary, and practice-oriented. The SML maintains numerous cooperations with over 190 selected partner universities worldwide.

We stand for this:

On equal footing: We meet as a team on equal footing. Every opinion counts, and a cooperative and trusting working atmosphere is a matter of course for us.

Openness & appreciation: We promote an environment that welcomes new ideas and live mutual appreciation. Passionately creative: We are passionate about innovation. With enthusiasm, we work together on creative solutions and celebrate our successes as a team.

Development opportunities: With us, you have diverse opportunities for personal and professional development and the freedom to independently implement your own ideas.

Modern working methods: We use modern digital tools, rely on flexible working hours, and enable hybrid work.

ZHAW is committed to gender-mixed and diverse teams to promote equality, diversity, and innovation. To increase the proportion of women in leadership positions, applications from women are particularly welcome.

We offer university-appropriate working and employment conditions and actively promote the personnel development of our employees and managers. A detailed description of the benefits can be found on the website "Working at ZHAW." Here are the main points: