E-Commerce Campaigns & Newsletter Manager (m/f/d) 80-100%

06 February 2026
80 – 100%
Münchenstein

Job summary

Join ULLRICH, a family-run company blending tradition and innovation.

Tasks

Plan and optimize B2C and B2B email campaigns.
Develop a seasonal campaign calendar for wines and spirits.
Manage the LIQUID Club bonus system and exclusive campaigns.

Skills

Experience in e-commerce, marketing, or related fields required.
Proficiency with CRM and marketing tools essential.
Strong analytical skills for campaign performance tracking.

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About the job

Welcome to ULLRICH!

As a dynamic family business in its third generation, we skillfully combine tradition with innovation: Paul Ullrich AG stands for outstanding selection, excellent service, and solid expertise. As an independent specialist retailer for fine wines, spirits, and non-alcoholic refreshments, we offer a wide range of first-class products from around the world throughout Switzerland. Our diverse clientele includes discerning private customers, restaurateurs, and selected resellers.

If you want to become part of our dedicated e-commerce team, we look forward to getting to know you.

Here you will be bursting with enthusiasm:

Planning, implementation, and optimization of commercial newsletter and email campaigns for B2C and B2B target groups
Development and maintenance of a campaign-driven annual and promotional calendar with a strong focus on seasonality in the wine & spirits sector
Use and maintenance of the future CRM system for campaign purposes
Responsibility for the "LIQUID Club" bonus system including planning and implementation of exclusive club campaigns as well as drive-to-store activities for our stores
Performance tracking and ongoing optimization
Deriving concrete measures from campaign and CRM data

This is what you have in your portfolio:

Education or studies in e-commerce, marketing, or equivalent qualification
Professional experience in operational newsletter, email, or campaign marketing
Proven experience in a sales-oriented e-commerce environment
Practical experience with CRM and marketing automation tools
Experience with loyalty programs / customer club communication
Confident handling of numbers and campaign KPIs
Structured, pragmatic, and independent working style
Very good German skills, French and English are an advantage
Interest or enthusiasm for wine & spirits

This is what we have in store for you:

Short decision-making paths and direct influence on business success
Modern e-commerce and marketing tools
High personal responsibility and varied tasks
Family-run company with a well-coordinated team
5 weeks of vacation
Purchase discounts and employee events
Training opportunities and advantageous social benefits

Contact

Nicole Nyffenegger
HR Generalist
Paul Ullrich AG
Phone:+41 61 338 90 72