Content & Growth Manager

About the job

The Weisse Arena Group in LAAX is a pioneer in alpine tourism and an enthusiastic community for unique mountain adventures. The group includes various hotel and gastronomy businesses, sports and rental shops, a ski, snowboard, and bike school, as well as a management and construction company. Our success? A motivated and committed team that lives its passion every day.

You develop and manage cross-channel content and editorial planning for the Weisse Arena Group and ensure a consistent, brand-compliant appearance. Together with the Growth & Sales teams, you define seasonal topics, develop lead and engagement concepts, and analyze their impact based on relevant key figures. You are also responsible for newsletter marketing as well as other marketing and communication measures. As a central interface, you coordinate content and processes from planning to implementation across all relevant channels.

• Development and management of cross-channel content and editorial planning as well as participation in defining seasonal campaigns and topics in collaboration with Growth & Sales
• Conceptualization, implementation, and performance optimization of newsletter and lead marketing measures including analytics, conversion increase, and omnichannel approaches
• Planning, coordination, and implementation of marketing and communication measures for events, campaigns, as well as brand and freestyle projects
• Collaboration on multimedia productions, photo and video shoots, and further development of LAAX's visual brand appearance
• Responsibility for POS materials, merchandise projects, and marketing initiatives across various destinations and touchpoints
• Project coordination and stakeholder management from idea generation to implementation including budget, quality, and process control
• Several years of experience in content strategy, editorial planning, and marketing communication, ideally in tourism, destination, or lifestyle environments
• Strong conceptual skills as well as a pronounced sense for storytelling, visual language, and brand management
• Experience in newsletter and email marketing including CRM tools, segmentation, and performance analysis
• Experienced project management and routine in handling campaign management, editorial plans, and project tools (e.g., Asana)
• Very good copywriting and editorial skills in German and English as well as experience in coordinating photo and video productions
• Team-oriented personality with high initiative, agility, and a structured, careful, and reliable working style
• Ability to bring together different stakeholders and actively drive processes forward
• Very good German and English skills, additional languages are an advantage
• Affinity for freestyle, sustainability, and identification with the LAAX brand

An attractive workplace amidst breathtaking mountain scenery is guaranteed. In addition, you have the opportunity to develop further in our dynamic, lively team and vibrant corporate culture. Look forward to numerous employee benefits, such as free mountain rides, discounts in our shops, hotels, and gastronomy businesses, as well as advantages for your family. Start your professional adventure now with the Weisse Arena Group by submitting your complete online application with photo. We look forward to hearing from you.

Mountain Vision AG

Customer Experience & Communication

Claude Bravi

Director Customer Performance Management

www.weissearena.com I www.laax.com