Lead Social Media Content
BRACK.CH AG
Mägenwil
Key information
- Publication date:05 September 2025
- Workload:100%
- Place of work:Mägenwil
What to expect
- Strategic and operational leadership of the social media team (three employees + apprentices) with a focus on inspiration, development, and performance
- Development, planning, and implementation of social media content for B2B and B2C channels (Meta, TikTok, LinkedIn, YouTube, Instagram, Pinterest, etc.)
- Conceptualization and realization of 360° social media campaigns for product launches, seasonal highlights, and brand activations
- Planning, implementation, and optimization of paid social campaigns to specifically increase reach, engagement, and brand awareness
- Management of complex, cross-media projects in close collaboration with editorial, PR, performance, and design teams
- Ensuring a consistent brand message and storytelling across all channels
- Data-driven analysis and optimization of all activities (including reporting to the Head of Content, Newsroom & PR)
- Situational collaboration with external agencies and partners – from the idea phase to success measurement
- Professional support, promotion, and motivation of apprentices, including targeted development of their creative and technical skills
What you bring
- Experience in a leading social media role (ideally in e-commerce, retail, or an agency with a broad client portfolio). Important: If you are a career changer (for example, as an influencer seeking your first corporate role), we are equally open to your application!
- Excellent sense for trends, platforms, and digital target groups – from awareness to conversion
- Experience in strategic conception and operational implementation of social media measures, including paid campaigns
- Leadership skills with proven experience in building and developing teams
- High creativity and storytelling competence – from snackable content to longform formats
- Strong project management skills, even for complex and time-critical projects
- Confident German, good French and English skills
- Proficiency with social media tools, analytics platforms, and content management systems
- Ability to convince stakeholders at all levels and clearly present complex ideas
- An affinity for appearing yourself as a "brand face" in front of the camera
What we offer you:
- The chance to significantly shape the social media strategy of three strong brands in the Swiss market
- A creative working environment with plenty of scope for design and very short decision-making paths
- A highly motivated, professional team and the opportunity to train young talents
- Modern infrastructure, flexible working models (hybrid), and attractive employment conditions
- A corporate culture based on trust, personal responsibility, and collaboration
Benefits
Are you interested or do you have further questions?
Natascha Rohrer is happy to assist you with any questions.
About us
"Together we shape the trade of tomorrow" Brack.Alltron employs around 1300 people and generates over one billion in sales. The company exists because one person had the courage to find new ways and take them. Our success story shows that through each individual, something great is created together, and we love our uniqueness. We set ambitious goals, and it is very important to us that we act responsibly, support and challenge each other, and enjoy what we do every day.
Our hiring process
- You create your profile in our career portal and apply directly online for the advertised position.
- You will immediately receive a confirmation of receipt and within a maximum of 10 working days you will receive feedback on the next steps.
- While you show us your patience, we take personal time to review your application and define the next steps.
- If your documents convince us, we get to know each other via live video call or in a personal interview.
- The "match" is mutually confirmed. Then we proceed to the second interview round where you get to know your future workplace and the team.
- YES – we have decided on each other! The employment contract will be sent to you digitally and after signing the contract you will receive access to our internal communication channels and at the same time we prepare your onboarding process.
