Grand Casino Kursaal Bern AG
Bern
13 hours ago
CRM Specialist (80-100%)
- 07 March 2026
- 80 – 100%
- Permanent position
- Bern
Job summary
Join a vibrant company focused on enhancing customer experiences. Enjoy a dynamic work environment with great benefits!
Tasks
- Develop and implement CRM strategies for optimizing the customer journey.
- Manage and enhance the loyalty program to boost customer retention.
- Lead multi-channel campaigns with performance monitoring and coordination.
Skills
- Completed education or training in a relevant field is preferred.
- Strong understanding of CRM strategies, personalization, and customer journeys.
- Analytical skills with experience in reporting and campaign optimization.
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About the job
Your area of responsibility
- Development and implementation of CRM strategies to optimize the customer journey in coordination with internal interfaces
- Support and further development of the loyalty program to increase customer retention and customer lifetime value
- Optimization of segmentation and personalization of marketing measures
- Design and management of multi-channel campaigns (CRM, newsletter, Meta, SEA) including partner coordination and performance monitoring
- Management of CRM projects including reporting, analysis, and continuous optimization
- Collaboration with data analysts to evaluate customer behavior and customer value
- Coordination of operational teams to handle customer inquiries as well as co-responsibility for the back office (phone, email inboxes)
- Planning and support of customer events including new formats for target group addressing and brand strengthening
What you bring
- Completed training or studies, further education in the field is an advantage
- Very good understanding of CRM strategies, segmentation, personalization, and customer journey
- Know-how in Microsoft Dynamics CRM (Dynamics 365) desired
- Strong customer orientation with a good understanding of CRM strategies and practices
- Analytical strength as well as experience with reporting, performance analysis, and campaign optimization
- Affinity and interest in the casino experience world, as well as customer support
- Organized and independent working style
- Good German and English skills, additional languages are an advantage
- Impeccable reputation (criminal and debt register extracts will be requested before contract conclusion)
What we offer
- Varied activity in an extraordinary environment
- Future-oriented corporate culture and modern infrastructure
- Market-based remuneration, staff restaurant, and other fringe benefits
- Flexible working hours
- Collegial and multicultural team
- Employee social club with regular events
- Participation in health-promoting activities and other recognitions
- Job-specific training opportunities
We look forward to your application.
