Product Content Coordinator (Vans EMEA)

VANS is looking for an exceptional Product Content Coordinator to join our Direct-To-Consumer Marketing team based in Stabio, Switzerland.

Vans® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture.

Let’s Talk about the Role

You, as Product Content Coordinator are responsible for product content needs identification and projects execution across all of the VANS EMEA websites and 2P Wholesale partners. You will contribute to the definition and execution of Go-To-Market process for regional product imagery, copy, translations and technical features with the final aim of communicating product in a way that builds brand equity, explains details effectively, and creates desire. You will work closely with multiple internal teams, such as UX, buying and digital marketing, and external stakeholders in relation to e-commerce product content.

How You Will Make a Difference

You will achieve this by:

• Define and own the product content strategy for digital marketplaces in alignment with seasonal Go-To-Market plans, anticipating content needs and identifying opportunities for innovation.

• Set project milestones, timelines, and strategic direction for Owned & Partnered E-Commerce Channels, ensuring on-time execution, cross-functional alignment, and adherence to brand guidelines.

• Own and manage the overall content budget, ensuring efficient resource allocation and maximum ROI.

• Oversee relationships with external agencies, photographers, copywriters, translators, and technology vendors to deliver high-quality, on-brand content.

• Drive the adoption of AI and GenAI tools for content generation, translation, and optimization, leading pilot projects and scaling successful initiatives.

• Explore opportunities and drive execution to leverage digital content across other consumer touchpoints (e.g. in-store, paid media campaign content, PR materials etc.).

• Monitor performance metrics, analyze data, and ensure all content meets UX and SEO best practices while being optimized for multiple platforms and markets.

Skills for Success

• Preferrable of a few years of experience in a Digital Content role, E-commerce or Digital Marketing

• Strong project management and organizational skills

• Fluent in English. Any other language would be a plus.

• Excellent usage of Excel and Power Point

• Experience with content analysis tools

• Experience with SFCC, Cloudinary

• Excellent ability to work to tight deadlines and with attention to details

• Passion for Vans Brand, product communication and UX

• Pro-active, curious, humble, eager to learn, adaptable to changes, team player

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

• A supportive feedback-based culture where respect and integrity guide us in what we do

• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together

• Be part of an iconic lifestyle brand in a multi brand, multi countries organization

• On site gym offering health and well-being initiatives

• A discount card with 50% on all VF brands

• Break out areas offering complimentary hot drinks

About VF

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at http://vfc.com

Free to Be, Inclusion & Inclusion & Belonging

As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

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