Head of Global Customer Activation

At Swarovski, where innovation meets inspiration, our people desire to explore, experience, and create. We are looking for a Head of Global Customer Activation, where you will get a chance to work in a rewarding role within a diverse team that is pushing boundaries. Be part of a truly iconic global brand, learn and grow with us. We’re bold and inventive, revealing astonishing things like no one else can. A world of wonder awaits you.

About the job

Your main responsibilities may include but are not limited to the following:

• Define and lead the global newsletter and Direct Marketing (SMS, WhatsApp, etc.) channel strategy, ensuring alignment with the Central marketing calendar, commercial priorities, and strategic CRM objectives
• Oversee end-to-end development and deployment of global Direct Marketing campaigns, displaying full ownership of global content and editorial calendar, as well as the channel’s segmentation and smart-targeting personalization strategy
• Drive regular campaign and revenue forecasting, leveraging insights and data to identify opportunities to improve channel effectiveness and guide strategic decisions
• Partner with Brand, Digital Marketing, eCommerce, GTM, and local markets to ensure newsletter integration within broader Brand and Commercial strategies
• Lead market alignment with our key market, with local campaign integration and major brand moment alignment within the newsletter channel
• Lead key strategic initiatives within the CRM Customer Activation Team, driving deployment and scaling-up of test use cases and AI usage within processes
• Manage the CRM Activation Team budget, including PO creation, forecasting, and monthly invoice tracking
• Manage CRM activities including communication, documentation, and training

About you

We are looking for a unique and amazing talent, who brings along the following:

• Bachelor’s or Master’s degree preferably in in Business Administration / Marketing / Communications or equivalent
• Demonstrated 5+ years of experience in a similar role within an international environment
• Deep knowledge CRM Marketing Automation tools, Microsoft Dynamics 365 Marketing is a strong plus
• Knowledge of global editorial calendar planning, segmentation, smart-targeting and personalization strategies
• Excellent understanding of analysis and data-driven decision-making
• Exceptional leadership and stakeholder management skills, with a track record of driving cross-functional collaboration
• Strong project management abilities, with experience in leading complex, multi-stakeholder initiatives
• Fluency in English

What we offer

You can expect a range of benefits, including:

• Swarovski products discounts
• Full coverage of accident insurance
• Attractive pension fund conditions
• Subsidized public transportation or free parking
• Employee canteen with buffet

Masters of Light Since 1895

Swarovski creates beautiful crystal-based products of impeccable quality and craftsmanship that bring joy and celebrate individuality.

Founded in 1895 in Austria, the company designs, manufactures and sells the world's finest crystal, gemstones, Swarovski Created Diamonds and zirconia, jewelry, and accessories, as well as crystal objects and home accessories. Swarovski Crystal Business has a global reach with approximately 2,400 stores and 6,700 points of sales in around 140 countries and employs more than 18,000 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organizations bringing positive environmental and social impact.

Swarovski is an equal opportunity employer. We give our people the guts to celebrate individuality and pride ourselves on creating a workplace where people feel involved, respected, valued, connected, and heard. A place where anyone/everyone belongs. All aspects of employment, including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under the law of the countries we operate in.

#LI-Hybrid