Retail Activation Coordinator - THE NORTH FACE

The North Face are looking for an outstanding Retail Activation Coordinator  to join our Marketing team at our European Headquarter in Stabio - Switzerland. 

Live the Brand

The North Face is the premier exploration company in the world. We spark curiosity.  We dare to disrupt.  We create communities.  And we lead with integrity.  We are a community of explorers and are constantly looking for new ideas, places and people to connect with.

The North Face is a subsidiary of VF, the world’s largest apparel and footwear company.

Let's talk about the role

The Retail Activation coordinator is responsible for supporting the Retail Marketing Director in creating meaningful consumer experiences, ensuring key relevant retail moments are executed at the right locations at the right time with predefined KPI’s.

The objective of the role is to contribute to the overall retail activation strategy implementation ensuring each brand & commercial moment is executed with the end consumer in mind, considering online and offline touchpoints.

What will you do?

• Manage and execute Retail activation strategies, tactics, campaigns, tools and initiatives for Bricks & Mortar in all relevant countries to fuel demand, raise brand awareness / engagement, drive traffic and increase conversions an loyalty.

• Build a seasonal instore experience calendar, including detailed activities to elevate the consumer experience and fuel our community program

• Elevate and energize  Flagship store destinations  and key city doors through cultural relevant moments, local relevant storytelling, opening events and energy programs.

• Activate digital marketing strategies to drive traffic to stores

• Ensure successful collaborations with Creative/ Brand&Comms / Digital/ Merchandising / VM / Retail Operations / e-Commerce / CRM teams to execute seamless Retail Activation activities.  

• Ensure full tracking of retail activation implementations through predefined KPI’s.

• Ensure plans and best practices are communicated to stakeholders efficiently and on time.

• Monitor Retail Activation department budget in collaboration with the Retail Marketing Director. Track and monitor the Retail Activation department budget regularly to ensure it remains within the company-approved numbers.

Skills for Success

• Academic: University Degree , Bachelor or Master level in Marketing, Communication or Business Administration

• Experience: Must have a minimum of a few years marketing experience for a major sports brands, retail events agency or FMCG industry.

• Digital Marketing and Retail Marketing experience is a plus.

• Experience in events coordination.

• Passion for the outdoor and athletic industries.

• Language skills: Fluent in English (both written and spoken).

What's in it for you?

• Be part of iconic lifestyle brands

• Join a multi brand and multi countries organization to drive you career forward

• International and challenging working culture

• On site gym offering health and well-being initiatives

• Discount 50% on all VF brands

• Subsidized canteen as well as break out areas offering complimentary hot drinks

Free to Be, Inclusion & Diversity

As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.