Copywriter (m/f/d)
Möbel Pfister AG
Suhr
Key information
- Publication date:02 September 2025
- Workload:100%
- Place of work:Suhr
At pfister, we pursue a vision: We want to move into every Swiss home with our products. For this, we are looking for energetic support. Help us bring the approximately 100,000 products from our range into the homes of our customers. Whether in one of the 18 branches or at the headquarters in Suhr: You can expect a unique environment, working with appealing products, and last but not least, appreciation and respect for your commitment. Around 1,400 people already work at pfister – will you join soon?
Copywriter (m/f/d)
Your new tasks
- Writing target group-oriented, web-optimized texts for the entire pfister website – always with a focus on brand, tone, user journey, and SEO
- Creating product, branding, image, and SEO texts on topics such as furnishing, services, campaigns, and trends
- Conducting keyword research (e.g., with Google Keyword Planner) and strategically integrating relevant terms
- Conceptualizing convincing content for banners, teasers, and call-to-actions
- Text design for newsletters and digital mailings with a clear conversion focus
- Coordinating translations (D/F/I) and ensuring linguistic consistency and quality
- Maintaining, revising, and implementing product texts in the Content Management System (CMS)
- Responsibility for publishing products in the online shop
- Collaborating in the development of editorial concepts and content strategies
- Close coordination with internal teams such as UX, online marketing, and visual merchandising to optimize the customer journey
- Editorial support for seasonal campaigns and product launches
- Supporting the further development of language guidelines and corporate language
- Testing and applying new tools for text production, especially AI-supported applications like ChatGPT
What you bring with you
- Confident, creative, and grammatically flawless writing
- Confident handling of text types for digital channels and a solid understanding of the role of SEO in content
- High personal responsibility, structured working style, eye for detail, and strong self-organization
- Teamwork skills, flexibility, and solution-oriented thinking
- Completed training or further education in communication, journalism, web text writing, or comparable qualification
- Experience with common collaboration tools such as OneNote, Microsoft Teams
- Strong interest in furniture, living, and design
- Knowledge of working with content management systems
- Initial practical experience in using AI-based text or creative tools
- Foreign language skills in French and/or Italian
