Lead SEM & Web Analytics
Möbel Pfister AG
Suhr
Key information
- Publication date:10 September 2025
- Workload:100%
- Place of work:Suhr
Job summary
Join Pfister in bringing quality products to every Swiss home. Enjoy a supportive work environment with great benefits.
Tasks
- Lead SEM strategy and web analytics for our eCommerce team.
- Ensure both organic and paid visibility through SEA/SEO efforts.
- Manage a team and oversee Google Ads and performance reporting.
Skills
- Several years of experience in SEA, SEO, and web analytics required.
- Strong knowledge of SEO and SEA tools, including Google Analytics.
- Excellent analytical skills and proficiency in German and English.
Is this helpful?
At pfister, we pursue a vision: We want to bring our products into every Swiss home. For this, we are looking for energetic support. Help us bring the approximately 100,000 products in our range into the homes of our customers. Whether in one of the 18 branches or at the headquarters in Suhr: You can expect a unique environment, working with appealing products, and last but not least, appreciation and respect for your commitment. Around 1,400 people already work at pfister today – will you join soon?
To strengthen our eCommerce team in Suhr (AG), we are looking for a Lead SEM & Web Analytics
Lead SEM & Web Analytics
In this demanding role, you and your team are responsible for the development and implementation of the SEM strategy (SEA/SEO) as well as web analytics.
- Ensuring the organic and paid visibility of pfister (SEA/SEO)
- Budget planning and responsibility
- Technical and personnel leadership of a team of 3.5 employees
- Responsibility for SA360 and GA360
- Management of the Google Merchant Center and the feed management tool
- Responsible for the operational implementation and management of Google Ads and Microsoft Ads
- Ensuring web tracking including the creation of dashboards for various stakeholders
- Creation of analyses and reports on the performance of digital channels including competitor analyses
- Interface and leadership of external agencies
You bring with you
- You have several years of professional experience in SEA, SEO, and web analytics in eCommerce
- You have several years of strategic and operational experience in SEA
- In-depth knowledge of common SEO and SEA tools, Google Analytics, and Looker Studio
- Experience with feed management tools (e.g., Channable)
- Good analytical skills
- Good oral and written German and English skills
- You are a team player, self-initiated, and characterized by an independent and reliable working style
- High flexibility and openness to change
- Passion for furniture and accessories
- SEO know-how from a technical and content perspective
