Head of Marketing 100%
Herisau
Key information
- Publication date:28 August 2025
- Workload:100%
- Place of work:Herisau
Hänseler AG is an innovative Swiss GMP production and trading company in the pharmaceutical industry. In addition to its leading position in the Swiss specialist trade with a broad portfolio of pharmaceutical raw materials, Hänseler AG also produces and distributes own and private label brands. For numerous industrial companies worldwide, projects are realized along the entire value stream from product idea to market success.
Your main tasks
- Professional and personnel management of the marketing department
- Responsibility for the marketing and brand strategy to achieve company and departmental goals
- Planning, implementation, and controlling of marketing campaigns along the brand funnel in collaboration with the team and external agencies
- Creation and responsibility of the marketing and communication budget
- Market and competitor analyses with derivation and implementation of development opportunities in the Swiss market
- Further development of the product portfolio and management of the NPD process from idea to market launch
- Expansion of the Market Access (Business Development) area in the pharmaceutical segment including acquisition and contract negotiations for exclusive distribution partnerships
- Identify and utilize development potentials in the retail and specialist trade sector together with sales and key account management
- Support of relevant KOLs as well as responsibility for media inquiries and releases
- Further development of the industrial marketing area to strengthen the CDMO offering and the industrial portfolio
- Continuous optimization of digital marketing assets (website, social media, marketing automation, DAM, etc.)
- Organization and participation in international trade fairs in the CDMO and OTC sectors
Your profile
- You have a scientific (pharmaceutical technician, laboratory technician, or similar) or commercial basic education with solid knowledge of the Swiss pharmaceutical industry (OTC, raw materials).
- You have a completed business degree (university or university of applied sciences) or other further training in marketing and communication (e.g., marketing manager HF or similar).
- You have at least 5 years of professional and leadership experience in a comparable position.
- You have a hands-on mentality and act proactively.
- You have a pronounced creative streak, work analytically, goal- and solution-oriented, and are sociable.
- You have a well-organized, independent working style, are resilient, and enjoy working in a team.
- You communicate fluently in German and have good English and French skills.
Our offer
With us, you take on a versatile role with creative freedom in a lively, collegial team. We live an uncomplicated "du" culture with flat hierarchies and strengthen cohesion through regular team events. Modern workplaces, free drinks, parking spaces within walking distance, as well as a lounge with terrace and Säntis view provide comfort in everyday life. You work with an exciting brand portfolio of own and distribution brands in the areas of pharmaceuticals, medical devices, dietary supplements, and cosmetics. These include renowned own brands such as Gly-Coramin® , Hänseler Kidney and Bladder Dragees S, Hänseler D-Mannose, or the Hänseler Top Ten – as well as distribution brands like Bach® / Rescue® or Mavena®. We offer you a varied, independent activity with plenty of room for personal initiative. You also benefit from attractive employee discounts and employee-oriented social security benefits – for a working environment where you can feel comfortable and develop further.
Sounds exciting?
Then upload your documents directly via the apply button. We look forward to hearing from you.
Contact
Nicolas Herde
Head of HR
Phone number:+41 71 353 55 19