BU Consumer Experience Lead – Toblerone & World Trade Retail

Marketing

BU Consumer Experience Lead – Toblerone & World Trade Retail

R-152196 |Zurich, Switzerland

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride

Lead the Consumer Experienceexpertiseto design intelligent brand experiences that move people and drive digital transformation for the newly established Toblerone & World Trade Retail BU.

How you will contribute

1. Set and drive the CX vision and strategy

Champion the CX purpose and embed “Design intelligent brand experiences that move people” across BU brands

Architect and implement the annual BU CX roadmap in line with Marketing BU & Global CX priorities

Ensure all brand experiences are designed holistically across the full Paid, Owned, Earned ecosystem with specific focus onsocial channels

Ensure CX Journeys are grounded in culture, integrate latest CX trends and are future-focused (long term vs short term)

2. Elevate Creative and Experience Excellence

Partner with brand teams and agencies to deliver data-powered, emotionally resonant creative ideas, fit for purpose content and assets

Champion Empathy at scale, our Mondelez’ approach to brand building through personalized communication rooted in real consumer understanding

Lead the adoption of Gen AI and next-generation tools to enhance storytelling, personalization, and speed to market

Apply CX Journey principles toidentifyand activate the moments that matter for BU brands (Smart BrandPlaybook principles)

3. Drive Media Investment Efficiency & Effectiveness

OptimizeBU Media Investment, evolving our media mix to stay ahead of shifts in consumer behaviour and media consumption

Drive data-led media planning and measurement across the consumer journey

Guide JBP partner and retail / d-Commerce investment strategies to achieve core elements of MDLZ SP and Vision 2030

Collaborate with agencies & I&A tooptimizeROI, sufficiency, and compliance

4. Strengthen Partnership and Governance Excellence

Lead collaboration with creative, media, JBP & other partners to ensure seamless integration and shared accountability

Define partnership governance, and success metrics to drive clarity and performance

5. Embed Digital marketing transformation and roadmap

Drive digital transformation through leadership of Global Consumer Digital and d-Commerce Strategy

6. Lead the development and implementation of Consumer Digital Strategy for TobleroneWorldTradeRetail

Take the ownership of Owned /Earnedchannelsincluding InfluencersManagement:Define the O&E experience strategy to bring brand purpose to lifespecificallyon social channelsthrough smart and relevant activations

Perform periodic audits of social media channels,websitesand digital content to ensure it aligns with brand guidelines for voice,optimisationand suitability

Lead the development of an always-on content calendar for ownedand earnedchannels

Input into tagging / tracking requirements

Manage the relevant agencies to ensure best in class service and performance against the briefs and aligned metrics

7. Work with internal and external teams/functions

Brandmanagers:supporttodefinecommsstrategyand bothshort and long termpriorities

Global Digital and d-CommCOE:Assist in the development and implementation of the Digital Transformation agenda within the BU by collaborating with COEs

BU/CU CXTeam:Close collaboration with the CX teams in the markets to guarantee the successful implementation of the central strategies and the proper landing, as well as strong governance

Creative & Media Insights (I&A):Partner with I&A business teams byprovidingkey digital insights to drive data-driven decision making

Technology infrastructure (MDS):Partner with the MDS team to guarantee that data and technology strategies and tools are effectively implemented andutilizedto influence successful marketing and communication strategies

MarketingExcellence:Support and drive Marketing capability programs

MediaProcurement:Support the Productivity and other financial KPIs

AgencyManagement:Oversee and collaborate with the Creative, Media, and Production agencies in ensuringhigh standardsof service, effective governance, persistent creativity, and the development of consumer-centricideas that fuel both short and long term growth

What you will bring

10 years+ experience – including extensive experience in leading digital marketing, developing strategies, anddemonstratinga proventrack recordof success in achieve marketing goals

Passion for digital innovation, emerging technologies, and modern creativity (Gen AI, personalization, social influence)

Efficiency & effectiveness (ROI) and cost optimization

Champion Business transformation and change management

Strong leadership skills with the ability to inspire and align cross-functional teams & external partners.

Excellent communication and influencing skills across multiple senior stakeholders

Strategic future forward thinker with strong commercial acumen and analytical rigor

Relocation Support Available?Country to country Relocation support available through our Global Mobility Policies

Business Unit Summary

We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!

Our people make all the difference in our succes

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Excited to grow your career?

We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!

IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS, PLEASE CONTACT THE RECRUITER

Job TypeRegularMediaMarketing

Job Details

Title

BU Consumer Experience Lead – Toblerone & World Trade Retail

Function

Marketing

Date

11/7/2025

Job ID

R-152196

Work Schedule

Full time

Job Type

Regular

Location