Copywriter & Strategic Content Lead
Maison L'Occitane en Provence
Born from a simple gesture in 1976, L'Occitane en Provence is inspired by the living power of Haute-Provençal nature. Each creation, the fruit of virtuous botanicals, is sublimated by advanced science favouring an environmentally friendly approach.
Between the earth and the sun, each ingredient whispers a story of resilience and efficacy. Here, these simple gestures - but oh - so essential - illuminate new horizons. Where innovation and heritage unite, for authentic, sensory, powerful and as sustainable as possible experiences.
Are you fluent in trends, strategy, and storytelling? Join our Brand Creative team as the Copywriter & Strategic Content Lead "” the voice and vision behind L'Occitane en Provence.
In this hybrid role, you'll craft thumb-stopping content, drive brand storytelling, and shape digital strategy across Instagram, social platforms, and global campaigns. You're part copywriter, part strategist, and 100% passionate about building emotional connections through content that converts.
Location: Plan-Les-Ouates (near Geneva).
Reporting to: Head of Brand Creative Communications
Key Responsibilities:
1)Strategic Planning :
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Supervise and co-lead the creative briefing process in close collaboration with project leads and the Head of brand creative communications, providing insights, guidance and any relevant add-ons such as market research, analysis, consumer trends
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Collaborate with creatives, freelancers, marketers, and product teams to concept and script campaign content
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Define and evolve our brand voice across digital and social, with a strong focus on Instagram storytelling, Reels, and short-form content
2)360° Brand content creation & management :
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Fuel creative concept and content creation in collaboration with the Head of brand creative and communications with dedicated creative teams (internal and external)
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Where applicable, monitor and manage copywriting deliverables in English and French such as: press kits, magazines, film scripts, in-store POS displays, advertising slogans and brand guides.
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Develop copy for advertising, branding, marketing campaigns.
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Ensure all written content aligns with brand identity and tone
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Supervise and mentor freelance copywriters
3)Social Media Instagram
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You speak fluent Instagram and you can turn product features into emotional benefits in less than 10 words
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In collaboration with the Head of brand creative and the brand marketing team: plan content themes, posting schedules, and campaign rollouts for global Instagram
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Work with designers, videographers, and copywriters to produce engaging content - Stay updated on platform algorithm changes, emerging trends, and best practices
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Define how the brand interacts with followers, handles comments, and engages in conversations
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Present the grid to the markets and make them adopt our annual calendar
How you can fit:
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Minimum of 5 years of experience as Strategic Planner / Copywriter in advertising agencies or corporate environment with very good know-how on digital, social media tools & platforms
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Fluent in English and French, both spoken and written
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Solid experience in creative briefings & creative benchmarks
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Strong creative profile with very good sense of innovation
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Very good capabilities with Microsoft Office Suite, knowledge of the Creative Suite is a plus
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Demonstrated strong collaboration skills, with the ability to work effectively across diverse teams and departments
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Excellent communication skills, with the ability to clearly articulate creative concepts in an accessible and compelling way
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Good leadership and project management skills with the ability to influence and align stakeholders
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Strong problem-solving skills
What we offer:
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Working for a unique company, strongly committed towards the planet and the people (B Corp certification)
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Working with passionate colleagues coming from all over the world
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A unique culture of trust, curiosity, excellence and impact.
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Monthly allocation & discount for store products
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5 weeks annual leaves & 3 extra-days offered as public holidays
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Flexible and hybrid work arrangement
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Public transport allowance
PERMANENT CONTRACT
Starting Date : asap
