Lineto GmbH

With its name borrowed from Adobe’s essential PostScript™ page description language, Lineto was founded in 1993 by Cornel Windlin and Stephan Müller, initially as a common label for their individual type design activities. In 1998, Lineto.com was set up in order to distribute their typefaces on the world wide web, making it Switzerland’s first digital type foundry. Windlin and Müller invited a number of upcoming and accomplished designers with shared sensibilities to publish their designs alongside: Dimitri Bruni and Manuel Krebs of NORM, Jürg & Urs Lehni and Rafael Koch, Martha Stutteregger, Laurent Benner and Jonas Williamsson of Reala, Marco Walser and Valentin Hindermann of Elektrosmog, Jon Hares, James Goggin, Nico Schweizer and Masahiko Nakamura. Lineto’s fonts gained immediate acclaim and in the following years, the platform continuously grew, adding Laurenz Brunner, Aurèle Sack and Kobi Benezri to its roster of designers and re-launching with Jürg Lehni’s much-lauded new website in 2004. Since then, Lineto added a number of younger type designers to its reputable platform, further developing the concise library of original typefaces reflecting the talents, tastes and obsessions of its contributing designers. Today, it connects an illustrious group of independently working designers from the US to Ukraine, with the youngest being 20 and the oldest 83 years old. We started as graphic designers, occasionally focussing on type design, and apart from our passion for the creation of typefaces made for designers, we have learnt to serve users of type way beyond our own community of editorial designers. Today, we deliver fresh product to individual users in small studios in the remotest parts of the world as much as we provide elaborate custom type solutions to leading global corporations from all sectors, among them Spotify, AirBnB, Google, Nest, Logitech, HP, Dell, Polestar, Toyota, Nike, Adidas, the BBC, Eurosport, Whole Foods, Johnson & Johnson, 3M, Black Rock, Standard & Poor, Stella McCartney, Hermès, Ermenegildo Zegna, Fenty, Calvin Harris, Kanye West, MoMA, Tate Museums, Louvre, Kunstmuseum Basel and, let’s not forget, Playboy Magazine (when it was still going), and many, many more. First and foremost, we see type design as an artistic domain, albeit one that is exposed to the many challenges of ever-changing, rapid technological developments. As much as type needs to tickle the mind and please the eye, today it needs to faultlessly function as software, day in and day out. Approaching our eclectic aesthetic interests with a contemporary perspective, Lineto is dedicated to the research, design, development and production of fresh and original typefaces, unique in concept, exquisite in design, and flawless in production. And, as we believe, inimitable in result.