We are Swiss, and we have been designing watches for the biggest Swiss brands for over 10 years, but we won’t be creating our watches under the Swiss Made label.
THE STORY BEHIND
In March 2016, a mysterious team of cowboys, known only as the GOLDGENA PROJECT, began sowing the seeds of doubt in the hushed world of Swiss watchmaking by exposing the secrets of the Swiss Made label.
That made some people very unhappy, but others, many others, have joined us. Today is the day that we, along with our community of 15,000 registered members and 50,000 followers, launch CODE41: a community brand with the aim of creating attractive mechanical watches at reasonable prices, through a policy of complete transparency on origin, costs and development.
We are fascinated by mechanical watches; especially those in which the mechanism is an integral part of the esthetic of the piece. Unfortunately, they are often just too expensive.
This is why we set to work with the clear objective of designing a spectacular piece using a standard mechanical movement.