Product Marketing Manager - Life Cycle Campaigns - Meraki (3+ years)

Product Marketing Manager - Life Cycle Campaigns - Meraki (3+ years)

Location:Bangalore, India

Area of InterestEngineer - Pre Sales and Product Management

Job TypeProfessional

Technology InterestCloud and Data Center, Internet of Everything, Software Development

Job Id1421076

As the leader in cloud-managed IT, Cisco Meraki connects passionate people to their mission by simplifying the digital workplace. Our impact is driven by the innovative, purposeful, and vibrant people who make up our inclusive community. When technology is intuitive, our customers can focus on what matters.

Our employees fuel the magic of the Meraki community. They have fostered an environment that empowers Merakians to challenge limits, embrace risks, and assist our customers in pursuing their missions.

Our guiding principles are rooted in our four core values: 'care deeply,' 'everybody in,' 'simplify everything,' and 'be brave.' These pillars have propelled us to the forefront of cloud-managed IT leadership and have played a pivotal role in shaping a more inclusive future for all.

Who We Are

Cisco Spaces – a cloud platform that turns buildings into smart spaces, is the fastest growing product in Cisco. We are helping users reimagine their buildings in a hybrid world by making them safer, more inquisitive and sustainable.

We have already digitized over 10 billion sq. Ft. of buildings - and guess what, we are only getting started. As Cisco moves towards a more software focused strategy, this is a phenomenal time to work at the intersection of IoT, AI, security and analytics to ship a product that is shaping the future of inquisitive buildings and hybrid workspaces. And we say, the future is now!

Join our family and be part of the Product Management team that thrives on continuous innovation and pushes boundaries to deliver a product that brings value to customers

Who We’re looking for

The Product Management team of Cisco Spaces is in search of a passionate and results-driven Lifecycle campaign manager who thrives on taking initiative, isn't afraid of getting their hands dirty, and is eager to embrace every opportunity to learn and grow.

We're seeking someone who strives for success and is enthusiastic about joining a dynamic team with cognitively diverse talent. At Cisco Spaces, we value team members with high agency, creativity and a strategic approach, who are excited to dive into the challenges of our industry while continuously expanding their skills.

What You’ll Do

• Develop and execute campaign strategies across customer lifecycle (awareness, activation, adoption, renewal, upsell) to achieve business and sales objectives
• Build, test, and optimize email campaigns to improve key metrics such as open rates, click-through rates, and conversion rates.
• Segment email lists and tailor campaigns to specific target audiences for maximum impact.
• Develop a deep understanding of the product and use it to craft engaging and relevant content and collaterals, including copy, visuals, and calls to action.
• Set up email automation workflows; schedule, send, and track email campaigns using marketing automation platforms (e.g., HubSpot, Marketo, Mail chimp) to nurture leads and drive conversions.
• Monitor and analyze email campaign performance, providing insights and recommendations for continuous improvement. Be motivated to refine campaign strategies for relevance and impact.
• Own campaign performance metrics and align them to key business and revenue metrics including customer acquisition and install base expansion.
• Own internal communications and reporting for your campaign(s), keeping key team members informed throughout the planning and execution process, and partnering cross-functionally to build experiments that improve campaign performance
• Stay up-to-date with industry standard methodologies, trends, and emerging technologies in lifecycle marketing. Keep optimizing for efficiency and scale, and seek to generate new global standard processes through experimental efforts.

Experience & Education

• Bachelors/Master’s degree in Marketing, Business (or equivalent work experience).
• 2-3 years of experience in email marketing, including campaign management and automation tools.
• Solid understanding of email marketing standard processes, segmentation, and A/B testing.
• Strong writing and editing chops, with a talent for distilling sophisticated ideas into plain language across long-form, short form and video content.
• Confident working on the entire campaign strategy including defining goals, developing timelines, campaign execution and partner alignment
• Analytical mentality with the ability to interpret and act on data.
• Knowledge of HTML and CSS for email template customization is a plus.
• Experience with marketing automation tools and digital marketing tech stack is a huge plus (HubSpot, Google Analytics, Pendo, Hot jar, Data box, Elementor, Unbounce, etc)
• Meticulous and highly organized with the ability to manage multiple projects simultaneously.
• Creative problem solver with a passion for delivering results-driven email campaigns.

Does this sound like you? We’d love to hear from you!

At Cisco Meraki, we’re challenging the status quo with the power of diversity, inclusion, and collaboration. When we connect different perspectives, we can imagine new possibilities, inspire innovation, and release the full potential of our people. We’re building an employee experience that includes appreciation, belonging, growth, and purpose for everyone.

Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis. Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.

When available, the salary range posted for this position reflects the projected hiring range for new hire, full-time salaries in U.S. and/or Canada locations, not including equity or benefits. For non-sales roles the hiring ranges reflect base salary only; employees are also eligible to receive annual bonuses. Hiring ranges for sales positions include base and incentive compensation target. Individual pay is determined by the candidate's hiring location and additional factors, including but not limited to skillset, experience, and relevant education, certifications, or training. Applicants may not be eligible for the full salary range based on their U.S. or Canada hiring location. The recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees have access to quality medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, short and long-term disability coverage, basic life insurance and numerous wellbeing offerings. Employees receive up to twelve paid holidays per calendar year, which includes one floating holiday, plus a day off for their birthday. Employees accrue up to 20 days of Paid Time Off (PTO) each year and have access to paid time away to deal with critical or emergency issues without tapping into their PTO. We offer additional paid time to volunteer and give back to the community. Employees are also able to purchase company stock through our Employee Stock Purchase Program.

Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components. For quota-based incentive pay, Cisco typically pays as follows:

.75% of incentive target for each 1% of revenue attainment up to 50% of quota;

1.5% of incentive target for each 1% of attainment between 50% and 75%;

1% of incentive target for each 1% of attainment between 75% and 100%; and once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.